Performance Marketer

Kalshi•New York, NY

1d•$170,000 - $250,000

About The Position

Kalshi is seeking a Performance Marketing Lead to own and scale their paid acquisition engine. This role is ideal for an experienced individual who can manage large-scale budgets, drive efficient growth, and foster a high-velocity experimentation culture across various channels. The position is critical for accelerating user growth and revenue, with full ownership of performance strategy, execution, and optimization.

Requirements

6+ years of experience in performance marketing, paid acquisition, or growth marketing, preferably in a consumer tech, fintech, or high-growth startup environment.
Proven experience managing large-scale paid media budgets ($50M–$100M+ preferred).
Deep expertise across major paid acquisition platforms including Meta, Google, TikTok, and YouTube.
Strong analytical mindset with experience in attribution, incrementality testing, and performance modeling.
Track record of scaling growth while maintaining or improving efficiency metrics such as CAC, LTV, and payback period.
Experience working cross-functionally with creative, product, and data teams.
Comfortable operating in a fast-paced, high-growth environment.

Nice To Haves

Experience in trading, fintech, or financial products.
Familiarity with advanced attribution models and incrementality testing frameworks.
Experience building or scaling performance marketing teams.
Strong intuition for creative strategy and direct response marketing.

Responsibilities

Manage performance marketing across paid channels, overseeing a minimum of $100M+ in annual ad spend with accountability for CAC, LTV, payback period, and revenue growth.
Scale and optimize campaigns across platforms including Meta, Google, TikTok, Reddit, YouTube, affiliates, and emerging channels, with a focus on testing, iteration, and capital-efficient growth.
Collaborate with creative, brand, product, and analytics teams to drive creative strategy and feedback loops, translating performance insights into improved ad concepts, messaging, hooks, landing pages, and conversion paths.
Build a rigorous experimentation engine across audiences, bidding, offer strategy, funnel structure, creative formats, and attribution, using data to identify opportunities for incremental spend that drives outsized returns.
Develop and maintain a comprehensive performance reporting system, including forecasting, budget allocation, channel mix modeling, and incrementality thinking, to support leadership in making informed growth decisions.