Performance Marketer

Cambridge Engineering•Chesterfield, MO

1d•Hybrid

About The Position

Cambridge Air Solutions is seeking a data-driven growth leader to accelerate demand generation and digital performance through strategic execution of paid, organic, and emerging marketing channels in the commercial HVAC marketplace. The Performance Marketer will build and execute integrated digital strategies that drive targeted traffic, generate qualified leads, and support revenue growth. This role is responsible for owning and scaling Cambridge’s paid media, SEO, and digital performance initiatives, partnering cross-functionally to improve campaign effectiveness, conversion rates, and overall digital experience. The position blends strategic thinking with hands-on execution and deep analytical rigor.

Requirements

Minimum of 4-7 years of progressive experience in performance marketing, growth marketing, and/or digital marketing, with a proven ability to drive measurable ROI through campaign execution and optimization.
Deep knowledge of paid media, SEO best practices, and technical optimization.
Experience in owning campaigns end-to-end and continuously improving performance.
Analytical, curious, and results-oriented.
Proficient in the full spectrum of performance marketing tools.
Experience with Google Analytics (GA4), Google Tag Manager, CRM systems (Hubspot, Microsoft Dynamics) and advertising platforms.
Completed a 4-year degree in marketing, advertising, business, or related area or relevant professional experience.

Nice To Haves

Experience or familiarity with manufacturing, warehousing, or industrial distribution environments.

Responsibilities

Lead the development and implementation of integrated digital marketing strategies aligned with business objectives and revenue growth.
Identify and capitalize on opportunities across paid, organic, AI and emerging channels.
Continuously optimize conversion funnels and improve website user experience in partnership with web team members.
Ensure best practices in tracking and tagging to enable smarter decisions and stronger outcomes.
Lead the strategy, execution, and ongoing optimization of paid search and paid social campaigns (Google Ads, Microsoft Ads, LinkedIn, Facebook and other platforms) to drive high-quality, conversion-ready leads.
Manage budget allocation, bidding strategies, and audience targeting to maximize ROI.
Continuously test creative, messaging, landing pages, and audience targeting to improve performance and drive engagement.
Partner with internal teams to scale and enhance overall performance marketing efforts.
Develop and execute on-page and technical SEO strategies to increase visibility and drive high-intent traffic.
Conduct keyword research aligned with customer needs and industry trends.
Collaborate with content and product marketing teams to strengthen organic performance and search rankings.
Continuously refine SEO strategies to improve outcomes.
Establish KPIs and performance dashboards to measure campaign success.
Analyze data across channels to uncover insights and provide actionable recommendations.
Continuously evaluate and implement new tools, platforms, and processes to enhance efficiency and results.
Translate data and analytics into clear, compelling reporting for marketing leadership – measuring ROI, informing strategy, and driving ongoing optimization and performance improvement.