Performance Creative Manager
About The Position
A new ecosystem at the intersection of wellness and technology, with a connected product, hardware and software, built to help people take an active role in their own health rather than simply measure it. The Creative Strategist owns the concepts behind the advertising that brings people to it. Your job is to build the pipeline: the angles, the hooks, and the concepts that fill our paid channels, and the system that keeps producing them week after week. The platforms now match ads to people on the creative itself rather than on who we target, so the work is genuinely different concepts at volume, not variations of the same one. We are pre-launch, and the brand, the positioning, and the claims we can make are all still being built. You'll start from a CAC target, a hypothesis, and a testing roadmap rather than from an account with history. It's a hands-on role.
Requirements
- Performance-minded creative who can build a concept pipeline from nothing and is comfortable being measured on what it produces.
- Bachelor's degree required.
- 4+ years in performance creative, direct response, or paid social for consumer (B2C) brands, with hands-on direct-to-consumer (DTC) experience.
- Experience running the loop: research, hypothesis, brief, production, test, iterate.
- Deep working knowledge of how creative performs on Meta and why.
- Ability to show concepts personally written, the brief behind each, and what the numbers did.
- Knows the difference between a new angle and a new edit.
- Comfortable building while the brand, the positioning, and the claims framework are still being settled.
- Experience in health, wellness, medical device, supplements, or a similarly regulated space.
- Ability to write a strong hook that survives review.
- Reads creative performance honestly and uses it to decide what gets made next.
- Comfortable killing their own ideas.
- Partners closely with media buying, creator partnerships, brand and creative, product, and lifecycle.
Nice To Haves
- Light production ability (low or mid-fidelity mockups, simple graphics, or rough cuts).
- Comfort on camera for native short-form is a bonus.
Responsibilities
- Generate genuinely distinct concepts, hooks, and angles at the volume and variety the platforms reward.
- Write briefs including customer insight, hook, format, shot list, testing variable, and the hypothesis behind each one.
- Build the system including brief templates, concept taxonomy, naming and tagging conventions, and the intake process.
- Work with internal graphics and video, agency partners, and creators to get concepts made, sequencing production to stay ahead of fatigue.
- Partner with Creator Partnerships on angles and creator briefs, and confirm paid usage rights.
- Build a library of approved hooks and language for claim-bearing creative that goes through medical, regulatory, and legal review.
- Analyze creative performance metrics (hook rate, hold rate, CTR, CVR, CPA) to identify winners, diagnose losers, and iterate on what works.
- Keep the refresh cadence ahead of concept decay.
- Carry winning hooks and assets into lifecycle, email, on-site, and organic social channels.
Benefits
- 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
