Performance & Commerce Media Manager

HaleonWarren Township, NJ
$142,078 - $195,356Hybrid

About The Position

The Manager, Performance & Commerce Media will support the planning, execution, and optimization of comprehensive digital commerce and performance media strategies across our Earned, Shared, Owned & Paid model, marketplace platforms and brand activations. This position ensures tight integration between brand planning and commerce execution, serving as a digital commerce subject matter expert to maximize performance across digital environments. Working cross‑functionally with Brand, Media, Shopper Marketing, Sales, Insights & Analytics and agency partners, this role drives marketplace performance, reporting, and growth. This role will promote our Commerce Media COE, integrating e-commerce strategy, data and execution, equally comfortable shaping long-term vision and managing day-to-day performance. A relationship builder who can influence cross-functional teams, maintain relationships with retail partners, navigate complexity and champion new ways of working. A proactive problem‑solver with the curiosity to explore emerging platforms and the drive to transform insights into action.

Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, or related field
  • 6+ years of experience in digital media, including expertise in digital commerce with specific Amazon experience
  • Proven success in developing and executing digital marketing campaigns
  • Deep understanding of digital advertising platforms and analytics tools; familiarity with Amazon Marketing Cloud
  • Strong leadership, communication, and analytical skills with the ability to collaborate effectively across departments and influencer stakeholders at all levels
  • Strategic thinker with a creative mindset and passion for staying ahead of industry trends and innovations
  • Ability to thrive in a fast-paced environment and manage multiple projects in a highly matrixed organization

Responsibilities

  • Serve as the commerce media subject matter expert across brand planning to ensure full integration of brand initiatives, media investment, and commerce execution.
  • Embed commerce media feeds into briefs, creative inputs, and program development in partnership with broader Integrated Marketing team, Brand teams and agencies.
  • Own performance, forecasting, reporting and growth initiatives for a set of retail partners.
  • Lead digital commerce reporting, in collaboration with Insights & Analytics team and agency partners, to generate actionable insights to guide brand, media and commercial decisions.
  • Analyze retailer performance to identify opportunities and inform strategic decision‑making.
  • Partner with Media, Brand, and Shopper Marketing teams on business goals, forecasts, budgets, KPIs and retailer priorities.
  • Monitor emerging platforms, tools, and capabilities to identify new avenues for growth and cross-functional ways of working more efficiently.
  • Collaborate on Performance Marketing and digital commerce tests to deliver scalable learnings that drive business impact.
  • Share industry insights and recommendations with the CCE team to inform future programs and innovation.

Benefits

  • Competitive pay
  • Comprehensive benefits program
  • Generous 401(k) plan
  • Tuition reimbursement
  • Time off programs
  • 6 months paid parental leave
  • Healthcare programs where the company pays for the majority of your medical coverage for you and your family
  • Opportunity to receive a discretionary bonus based on the achievement of key business performance
  • Other incentive/recognition programs
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