PCP/Endo Business Specialist-Lawrenceville, GA

Boehringer Ingelheim•Lawrenceville, GA

About The Position

The PCP/Endo Business Specialist develops and implements a plan to maximize net sales of BIPI and co-promoted diabetes products in alignment with direction from BIPI commercial leadership and company guidelines, policies, and directives. The specialist works with targeted healthcare providers and community hospitals and may also support teaching hospitals, federal and military hospitals, managed healthcare facilities, group purchasing organizations, integrated delivery networks, and other customers. The role uses product knowledge and selling skills to influence healthcare professionals, execute brand strategies, coordinate with co-promotion partners and company colleagues, and build customer relationships through in-person and non-personal channels. It includes territory and resource planning, payer and formulary engagement, speaker and advocate development, and collaboration with account and medical teams. The specialist analyzes territory and market information, monitors resource use, maintains customer and account records, and completes administrative and sales-training requirements. The position requires regular territory travel and may include overnight travel. The employee works at least 40 hours per week, with morning and evening flexibility as needed to accommodate physician schedules and evening speaker programs. The role also includes remote customer engagements and compliant presentations via video, phone, and digital media. Applicants must be eligible and authorized under applicable U.S. export laws to be employed by the company and receive any technology necessary for the position.

Requirements

  • At least two years of successful sales and/or marketing experience in the pharmaceutical or healthcare industry, pharmacy, B2B, customer engagement services, or equivalent.
  • History of successful performance.
  • Meets expectations for the key competencies required for the role.
  • Proficiency in Excel, Word, Outlook, and database applications.
  • Ability to travel, including possible overnight travel.
  • Reside in the territory geography or be willing to relocate; exceptions are subject to senior sales leadership.
  • Valid driver's license and an acceptable driving record.
  • Authorization and ability to drive a company-leased vehicle or authorized rental vehicle.
  • Ability to work with internal and external customers and diverse groups, interact with medical practitioners and business partners, and manage stress and conflict in a competitive environment.
  • Ability to learn and retain complex material, pass tests on product and disease-related knowledge, and deliver clear, effective, accurate verbal information to physicians in compliance with regulatory requirements.
  • At least 40 hours per week, with morning and evening flexibility as needed for physician schedules and evening speaker programs; ability to work in a self-directed environment.
  • Proficiency in remote customer engagements using video conferencing platforms and ability to deliver compliant sales presentations through video, phone, and digital media.
  • Ability to build customer relationships that facilitate live and virtual engagement.
  • Eligibility and authorization under U.S. Export Laws to be employed by the company and receive technology needed for the position.
  • Ability to meet the stated physical demands, including daily territory travel, walking, stairs, bending, reaching overhead, and intermittent repetitive lifting up to 40 pounds.
  • Ability to pass the state motor vehicle vision requirement.
  • Comfort working in new environments and adverse conditions.

Nice To Haves

  • Bachelor's degree from an accredited institution is preferred.
  • Experience in the diabetes therapeutic area is preferred.

Responsibilities

  • Develop and implement a territory plan to maximize net sales of BIPI and co-promoted diabetes products in accordance with commercial direction and company policies.
  • Use product knowledge and selling skills to influence targeted healthcare professionals to support promoted diabetes products.
  • Execute brand strategies and deliver company sales and marketing messages appropriately to customers.
  • Coordinate and communicate effectively with co-promotion partners and BIPI employees.
  • Plan customer calls, address stakeholder needs, build discussions around customer needs and opportunities, and follow up accurately and promptly.
  • Develop customer networks and maintain trust as customer relationships evolve.
  • Use approved sales-training techniques to facilitate customer decision-making.
  • Engage healthcare providers through personal and non-personal channels according to customer preferences.
  • Discuss payer environments, copays, and formulary access with customers; work with Managed Care Area Managers and extended teams to support product access and pull through managed-care decisions.
  • Deliver the continuation-of-care model, including discharge protocols, treatment algorithms, and disease management.
  • Analyze qualitative and quantitative territory information to optimize territory plans and customer calls, and monitor local market conditions.
  • Plan and adjust use of resources, including samples, copay cards, speaker-program funds, and in-office meal funds.
  • Use analysis tools to plan activities, report and monitor resource utilization, and maintain account and customer records.
  • Complete administrative responsibilities and all required sales training.
  • Identify thought leaders, innovators, advocates, and trained speakers; develop speakers and thought leaders and support diabetes-related programs.
  • Provide feedback and follow-up to speakers and attendees, and build networks among advocates and customer groups.
  • Manage programs and budgets within standards.
  • Collaborate with customer-facing roles, including account and medical teams, to meet customer needs and deliver net sales objectives.
  • Collaborate and communicate as customer relationships and account ownership transition from traditional to account-based models.
  • Conduct company business in accordance with applicable regulations and company policies; promptly report observed violations.
  • Maintain high ethical and professional standards in business contacts.
  • Conduct daily travel within the territory, including visits to office buildings, hospitals, and clinics; periodic overnight travel may be required for training and meetings.
  • Conduct remote customer engagements and deliver clear, compliant sales presentations using video conferencing, phone, and digital media.

Benefits

  • Competitive compensation and benefit programs.
  • Support for a healthy working environment, meaningful work, mobility, networking, and work-life balance.
  • Opportunities to collaborate internationally and contribute directly to company success.
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