Partnerships Associate Principal

Via•New York, NY

8h•$64,834 - $87,500•Remote

About The Position

Via Transportation, Inc. is hiring a Partnerships Associate Principal for Via Student Transit in New York City, with telecommuting permitted. The role researches the student transportation market, including customer needs, competitor offerings, industry trends, and procurement patterns, and uses these findings to support go-to-market recommendations and product positioning. It also gathers market intelligence directly from school district, county, and nonprofit stakeholders and evaluates prospective customers’ feedback and operational requirements. The position develops and measures outreach and marketing initiatives, including targeted email campaigns, messaging, positioning, and communication materials. It analyzes solicitation requirements and prepares tailored Request for Proposal content. In collaboration with the Marketing team and internal partners, the role creates webinars, blog posts, handouts, proposals, presentations, and other materials that communicate Via Student Transit’s capabilities and solutions. The salary range is $64,834 to $87,500.

Requirements

Bachelor’s degree or higher, or foreign educational equivalent, in Marketing, Communications, or a related field.
Two years of experience in the offered position or a similar occupation, involving development and use of business and sales analytics for strategic marketing planning and execution in the transportation or logistics industry.
Experience using Salesforce CRM or a similar customer relationship management platform.

Responsibilities

Conduct market research and analyze student transportation trends, customer needs, competitor offerings, and procurement patterns to support go-to-market recommendations for Via Student Transit.
Interview school district, county, and nonprofit stakeholders to gather market intelligence and assess transportation needs, challenges, and purchasing considerations.
Measure outreach effectiveness and recommend engagement approaches based on customer response data and market insights.
Collect and analyze prospective educational organizations’ feedback and operational requirements to evaluate product-market fit and inform marketing strategies.
Analyze market conditions, competitive activity, and customer adoption trends; recommend improvements to product positioning and competitiveness.
Develop student transportation market expertise and recommend positioning and differentiation strategies based on competitive offerings, customer needs, and industry trends.
Research customer preferences and market demand to develop data-driven messaging, positioning, and communication materials.
Build targeted email outreach campaigns for school districts and county departments to increase engagement and awareness.
Analyze solicitation requirements, conduct market and customer research, and prepare Request for Proposal content tailored to organizational needs and procurement objectives.
Develop Via Student Transit marketing materials, including webinar content and blog posts and handouts in collaboration with the Marketing team.
Analyze marketing performance data and market research to recommend messaging, positioning, value propositions, and marketing initiatives.
Partner with internal teams to develop proposals, presentations, and communication materials that explain Via Student Transit’s capabilities and solutions.