Parent Relationship Manager - Sales

5G Dogtopia • Northville, MI

2d

About The Position

The Parent Relationship Manager (PRM) is the welcoming face of the business and a key driver of growth. This sales, relationship-building, marketing, and community-facing role owns the parent journey from first interaction through enrollment and ongoing relationship building. The PRM generates new business, manages leads, conducts Meet & Greets, converts prospects into enrolled customers, and builds lasting relationships with dog parents while representing the warmth, high standards, and excitement of the Dogtopia brand.

The PRM actively creates sales opportunities, follows up with prospects, converts qualified leads, promotes current offers, and helps build local community presence. The role is accountable for KPIs including lead conversions, sales conversions to enrollment, and pet parent retention. Performance is evaluated through sales and customer activity, including lead management, Meet & Greets, enrollments, follow-up, community activity, and customer relationships. The PRM also leads the front-of-house team, ensuring team members are trained and deliver excellent customer service and operational performance.

Requirements

• High school diploma or equivalent.
• Outgoing, driven, motivated, adaptable, charismatic, creative, and persuasive.
• Able to confidently drive a conversation and build relationships.
• Thrives in a dynamic workplace and is motivated by measurable results.
• Must love dogs.

Nice To Haves

• Outside sales experience preferred.
• Previous sales experience in a membership-based or recurring-revenue environment, such as health club or gym memberships, wireless/cellular sales, fitness studios, subscription services, country clubs, or wellness centers.

Responsibilities

• Generate new business through proactive lead generation, relationship building, local marketing, community outreach, and sales activity.
• Manage leads from initial contact through Meet & Greet, enrollment, and appropriate follow-up.
• Conduct Meet & Greets and create a welcoming, informative experience for prospective dog parents.
• Understand customer needs, explain services, recommend appropriate enrollment options, and promote current offers when applicable.
• Follow up with prospective customers in a timely and consistent manner.
• Accurately and promptly enter customer, lead, Meet & Greet, and enrollment information into designated systems.
• Build relationships with local businesses and community organizations to increase awareness and customer opportunities.
• Develop and execute localized marketing activities, including attending local events, to support lead generation and enrollment goals.
• Help create a positive and consistent experience throughout the parent journey, from first impression to loyal customer.
• Coach the store team on Dogtopia-isms and reinforce behaviors that define how team members work together and serve customers.
• Serve as a positive, energetic, and knowledgeable point of contact for dog parents and prospective customers.
• Ensure customer interactions reflect the warmth, high standards, and excitement of the Dogtopia brand.
• Use creativity, problem-solving, and innovation to connect with customers and generate results.
• Collaborate with the store team to provide a consistent customer experience.
• Take ownership of results, identify opportunities to improve performance, and follow through on assigned responsibilities.
• Lead the front-of-house team and ensure team members are properly trained, represent the brand through excellent customer service, and meet operational expectations.

Benefits

• Flexible schedules
• Competitive base pay plus commission, bonuses, and incentives
• Bring your dog to work
• Team member referral bonuses up to $500 each
• Birthday bonus
• Team support bonuses for filling in when needed
• Health insurance for full-time employees
• Access to free mental health care tools
• Holiday bonuses and holiday pay
• Opportunities for cross-training and company advancement
• Personal development opportunities in the dog industry, sales, customer service, dog behavior, and handling

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED