Parent Relationship Manager - Sales

5G Dogtopia•Ypsilanti, MI

About The Position

Dogtopia is seeking a Parent Relationship Manager (PRM) to serve as a welcoming face of the business and a key driver of growth. This sales, relationship-building, marketing, and community-facing role owns the parent journey from first interaction through enrollment and ongoing relationship building. The PRM generates new business, manages leads, conducts Meet & Greets, converts prospective customers into enrolled customers, and builds lasting relationships with dog parents while representing Dogtopia’s warmth, high standards, and excitement. The PRM proactively creates sales opportunities, follows up with prospects, promotes current offers, and helps build the local community presence that supports store growth. The role also leads the front-of-house team, ensuring team members are trained and deliver excellent customer service and operational performance. Performance is measured through sales and customer activity, including lead management, Meet & Greets, enrollments, follow-up, community activity, and customer relationships. The position is paid $18–$22 per hour plus incentives. Dogtopia describes its purpose as enhancing the joy of dog parenthood through clean, safe, educational daycare and enabling dogs to positively change the world through its foundation. The company emphasizes health and safety, team culture, inclusivity, transparency, and its Dogtopia-isms.

Requirements

High school diploma or equivalent.
Must love dogs.
Outgoing, driven, motivated, adaptable, charismatic, creative, and persuasive.
Able to confidently drive a conversation and build relationships.
Thrives in a dynamic workplace and is motivated by measurable results.

Nice To Haves

Outside sales experience preferred.
Previous sales experience in a membership-based or recurring-revenue environment, such as health club or gym memberships, wireless/cellular sales, fitness studios, subscription services, country clubs, wellness centers, or similar businesses.

Responsibilities

Generate new business through proactive lead generation, relationship building, local marketing, community outreach, and sales activity.
Manage incoming and existing leads from initial contact through Meet & Greet, enrollment, and appropriate follow-up.
Conduct Meet & Greets and create welcoming, informative experiences for prospective dog parents.
Ask questions, understand customer needs, explain services, and recommend appropriate enrollment options.
Promote current offers when applicable.
Follow up with prospective customers in a timely and consistent manner.
Accurately and promptly enter customer, lead, Meet & Greet, and enrollment information into designated systems.
Build relationships with local businesses and community organizations to increase awareness and customer opportunities.
Develop and execute localized marketing activities that support lead generation and enrollment goals, including attending local events.
Help create a positive and consistent experience throughout the parent journey, from first impression to loyal customer.
Coach the store team on Dogtopia-isms and reinforce the behaviors that define how Dogtopians work together and serve customers.
Take ownership of results, identify opportunities to improve performance, and follow through on assigned responsibilities.
Ensure customer and enrollment information is accurate and entered on time in designated systems; use the company’s approved reporting system as the official record for qualifying Meet & Greets and enrollments.
Lead the front-of-house team and ensure FOH team members are properly trained, provide excellent customer service, represent the Dogtopia brand, and meet operational expectations.
Serve as a positive, energetic, and knowledgeable point of contact for dog parents.
Create meaningful connections with customers and prospective customers.
Ensure customer interactions reflect the warmth, high standards, and excitement of the Dogtopia brand.
Use creativity, problem-solving, and innovation to connect with customers and generate results.
Work collaboratively with the store team to provide a consistent customer experience.

Benefits

Bring your dog to work.
Team member referral bonuses up to $500 each.
Birthday bonus.
Team support bonuses for filling in when needed.
Competitive base pay plus commission and incentives.
Health insurance for full-time employees.
Access to free mental health care tools.
Holiday bonuses and holiday pay.
Opportunities for cross-training and company advancement.
A positive team culture that values inclusivity and transparency.
Hands-on managers who work side-by-side with the team.
Personal development opportunities in the dog industry, sales, customer service, dog behavior, and handling.
Flexible schedules.