Parent Relationship Manager - Sales

5G Dogtopia•Birmingham, MI

About The Position

The Parent Relationship Manager (PRM) is the welcoming face of the business and a key driver of growth. The role generates new business, manages leads, conducts Meet & Greets, converts prospective customers into enrolled customers, and builds lasting relationships with dog parents. The PRM owns the parent journey from the first interaction through enrollment and ongoing relationship building, representing the warmth, high standards, and excitement of the Dogtopia brand. This is a sales, relationship-building, marketing, and community-facing role—not simply a front-desk position. The PRM actively creates opportunities, follows up with prospects, converts qualified leads, promotes current offers, and helps build the local community presence that supports store growth. The role is directly accountable for key performance indicators including lead conversions, sales conversions to enrollment, and pet parent retention. Performance is measured through sales and customer activity, including lead management, Meet & Greets, enrollments, follow-up, community activity, and customer relationships. The PRM also leads the front-of-house team, ensuring team members are properly trained, represent the Dogtopia brand through excellent customer service, and meet operational expectations. Dogtopia describes its environment as fun and fast-paced, with a focus on team culture, health, and safety. The position offers flexible schedules and competitive base pay plus bonuses and incentives.

Requirements

High school diploma or equivalent.
Must love dogs.
Outgoing, driven, motivated, adaptable, charismatic, creative, and persuasive.
Able to confidently drive a conversation and build relationships.
Thrives in a dynamic workplace and is motivated by measurable results.

Nice To Haves

Outside sales experience preferred.
Previous sales experience in a membership-based or recurring-revenue environment, such as health club or gym memberships, wireless/cellular sales, fitness studios, subscription services, country clubs, wellness centers, or similar businesses.

Responsibilities

Generate new business through proactive lead generation, relationship building, local marketing, community outreach, and sales activity.
Manage incoming and existing leads from initial contact through Meet & Greet, enrollment, and appropriate follow-up.
Conduct Meet & Greets and create a welcoming, informative experience for prospective dog parents.
Ask questions, understand customer needs, explain services, and recommend appropriate enrollment options.
Promote current offers when applicable.
Follow up with prospective customers in a timely and consistent manner.
Accurately and promptly enter customer, lead, Meet & Greet, and enrollment information into designated systems.
Build relationships with local businesses and community organizations to increase awareness and customer opportunities.
Develop and execute localized marketing activities that support lead generation and enrollment goals, including attending local events.
Help create a positive and consistent experience throughout the parent journey, from first impression to loyal customer.
Coach the store team on the Dogtopia-isms and reinforce the behaviors that define how Dogtopians work together and serve customers.
Serve as a positive, energetic, and knowledgeable point of contact for dog parents.
Create meaningful connections with customers and prospective customers.
Ensure customer interactions reflect the warmth, high standards, and excitement of the Dogtopia brand.
Use creativity, problem-solving, and innovation to connect with customers and generate results.
Work collaboratively with the store team to provide a consistent customer experience.
Take ownership of results, identify opportunities to improve performance, and follow through on assigned responsibilities.
Ensure customer and enrollment information is accurate and entered on time in designated systems.
Lead the front-of-house team and ensure its members are trained, deliver excellent customer service, represent the Dogtopia brand, and meet operational expectations.

Benefits

Bring your dog to work.
Team member referral bonuses up to $500 each.
Birthday bonus.
Team support bonuses for filling in when needed.
Competitive base pay plus commission and incentives.
Health insurance for full-time employees.
Access to free mental health care tools.
Holiday bonuses and holiday pay.
Opportunities for cross-training and company advancement.
A strong, positive team culture that values inclusivity and transparency.
Hands-on managers who work side-by-side with the team.
Personal development opportunities in the dog industry, sales, customer service, dog behavior, and handling.
Companywide focus on health and safety for pups and people.
Flexible schedules.