Parent Relationship Manager - Sales
About The Position
The Parent Relationship Manager (PRM) is the welcoming face of Dogtopia and a key driver of business growth. This sales, relationship-building, marketing, and community-facing role owns the parent journey from first contact through enrollment and ongoing relationship building. The PRM generates new business, manages leads, conducts Meet & Greets, converts prospective customers into enrolled customers, promotes current offers, and builds lasting relationships with dog parents. The role emphasizes proactive opportunity creation, timely follow-up, accurate information entry, and building local community presence in support of store growth. Performance is measured through sales and customer activity, including lead management, Meet & Greets, enrollments, follow-up, community activity, customer relationships, lead conversions, sales conversions to enrollment, and pet parent retention. The PRM also leads the front-of-house team, ensuring team members are trained and represent the Dogtopia brand through excellent customer service and operational performance.
Requirements
- High school diploma or equivalent.
- Outgoing, driven, motivated, adaptable, charismatic, creative, and persuasive.
- Able to confidently drive a conversation and build relationships.
- Thrives in a dynamic workplace and is motivated by measurable results.
- Must love dogs.
Nice To Haves
- Outside sales experience preferred.
- Previous sales experience in a membership-based or recurring-revenue environment, such as health club or gym memberships, wireless/cellular sales, fitness studios, subscription services, country clubs, wellness centers, or similar businesses.
Responsibilities
- Generate new business through proactive lead generation, relationship building, local marketing, community outreach, and sales activity.
- Manage incoming and existing leads from initial contact through Meet & Greet, enrollment, and appropriate follow-up.
- Conduct Meet & Greets and create a welcoming, informative experience for prospective dog parents.
- Ask questions, understand customer needs, explain services, and recommend appropriate enrollment options.
- Promote current offers when applicable.
- Follow up with prospective customers in a timely and consistent manner.
- Accurately and promptly enter customer, lead, Meet & Greet, and enrollment information into designated systems.
- Build relationships with local businesses and community organizations to increase awareness and customer opportunities.
- Develop and execute localized marketing activities that support lead generation and enrollment goals, including attending local events.
- Help create a positive and consistent experience throughout the parent journey, from first impression to loyal customer.
- Coach the store team on the Dogtopia-isms and reinforce the behaviors that define how Dogtopians work together and serve customers.
- Serve as a positive, energetic, and knowledgeable point of contact for dog parents.
- Create meaningful connections with customers and prospective customers.
- Ensure customer interactions reflect the warmth, high standards, and excitement of the Dogtopia brand.
- Use creativity, problem-solving, and innovation to connect with customers and generate results.
- Work collaboratively with the store team to provide a consistent customer experience.
- Take ownership of results, identify opportunities to improve performance, and follow through on assigned responsibilities.
- Lead the front-of-house team and ensure its members are properly trained and deliver excellent customer service and operational performance.
Benefits
- Bring your dog to work.
- Team member referral bonuses up to $500 each.
- Birthday bonus.
- Team support bonuses for filling in when needed.
- Competitive base pay plus commission, bonuses, and incentives.
- Health insurance for full-time employees.
- Access to free mental health care tools.
- Holiday bonuses and holiday pay.
- Opportunities for cross-training and company advancement.
- Personal development opportunities in the dog industry, sales, customer service, dog behavior, and handling.
- Flexible schedules.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
High school or GED
