Parent Relationship Manager - Sales

5G Dogtopia LLC•Birmingham, MI
•$18 - $22

About The Position

The Parent Relationship Manager (PRM) is the welcoming face of the business and a key driver of growth. This sales, relationship-building, marketing, and community-facing role owns the parent journey from first interaction through enrollment and ongoing relationship building. The PRM generates new business, manages leads, conducts Meet & Greets, converts prospects into enrolled customers, and builds lasting relationships with dog parents while representing the warmth, high standards, and excitement of the Dogtopia brand. The role leads the front-of-house team and is responsible for ensuring FOH team members are properly trained, deliver excellent customer service, represent the brand, and perform operationally. Performance is measured through sales and customer activity, including lead management, Meet & Greets, enrollments, follow-up, community activity, customer relationships, lead conversions, sales conversions to enrollment, and pet parent retention. The PRM is expected to take ownership of results and follow through on responsibilities.

Requirements

  • High school diploma or equivalent.
  • Outgoing, driven, motivated, adaptable, charismatic, creative, and persuasive.
  • Ability to confidently drive a conversation and build relationships.
  • Ability to thrive in a dynamic workplace and motivation by measurable results.
  • Must love dogs.

Nice To Haves

  • Outside sales experience preferred.
  • Previous sales experience in a membership-based or recurring-revenue environment, such as health club or gym memberships, wireless/cellular sales, fitness studios, subscription services, country clubs, wellness centers, or similar businesses.

Responsibilities

  • Generate new business through proactive lead generation, relationship building, local marketing, community outreach, and sales activity.
  • Manage incoming and existing leads from initial contact through Meet & Greet, enrollment, and appropriate follow-up.
  • Conduct Meet & Greets and create a welcoming, informative experience for prospective dog parents.
  • Ask questions, understand customer needs, explain services, and recommend appropriate enrollment options.
  • Promote current offers when applicable.
  • Follow up with prospective customers in a timely and consistent manner.
  • Enter customer, lead, Meet & Greet, and enrollment information accurately and promptly into designated systems.
  • Build relationships with local businesses and community organizations to increase awareness and customer opportunities.
  • Develop and execute localized marketing activities that support lead generation and enrollment goals, including attending local events.
  • Help create a positive and consistent experience throughout the parent journey, from first impression to loyal customer.
  • Coach the store team on Dogtopia-isms and reinforce the behaviors that define how Dogtopians work together and serve customers.
  • Serve as a positive, energetic, and knowledgeable point of contact for dog parents.
  • Create meaningful connections with customers and prospective customers.
  • Ensure customer interactions reflect the warmth, high standards, and excitement of the Dogtopia brand.
  • Use creativity, problem-solving, and innovation to connect with customers and generate results.
  • Work collaboratively with the store team to provide a consistent customer experience.
  • Take ownership of results, identify opportunities to improve performance, and follow through on assigned responsibilities.
  • Lead the front-of-house team and ensure FOH team members are properly trained, provide excellent customer service, represent the Dogtopia brand, and meet operational expectations.

Benefits

  • Bring your dog to work.
  • Team member referral bonuses up to $500 each.
  • Birthday bonus.
  • Team support bonuses for filling in when needed.
  • Competitive base pay plus commission.
  • Health insurance for full-time employees.
  • Access to free mental health care tools.
  • Holiday bonuses and holiday pay.
  • Opportunities for cross-training and company advancement.
  • Personal development opportunities in the dog industry, sales, customer service, dog behavior, and handling.
  • Flexible schedules.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service