Parent Relationship Manager - Sales
About The Position
The Parent Relationship Manager (PRM) is the welcoming face of the business and a key driver of growth. This is a sales, relationship-building, marketing, and community-facing role—not simply a front-desk position. The PRM owns the parent journey from first interaction through enrollment and ongoing relationship building, while representing the warmth, high standards, and excitement of the Dogtopia brand. The PRM generates new business, manages leads, conducts Meet & Greets, converts prospective customers into enrolled customers, and builds lasting relationships with dog parents. The role is accountable for specific KPIs, including lead conversions, sales conversions to enrollment, and pet parent retention. It also leads the front-of-house team, ensuring team members are properly trained and deliver excellent customer service and operational performance. Dogtopia describes its purpose as enhancing the joy of dog parenthood through clean, safe, and educational dog daycare, and enabling dogs to positively change the world through the Dogtopia Foundation. The company highlights a fun, fast-paced work environment focused on team culture, health, and safety.
Requirements
- High school diploma or equivalent.
- Outgoing, driven, motivated, adaptable, charismatic, creative, and persuasive.
- Able to confidently drive a conversation and build relationships.
- Thrives in a dynamic workplace and is motivated by measurable results.
- Must love dogs.
Nice To Haves
- Previous sales experience in a membership-based or recurring-revenue environment, such as health club or gym memberships, wireless/cellular sales, fitness studios, subscription services, country clubs, wellness centers, or similar businesses.
- Outside sales experience.
Responsibilities
- Generate new business through proactive lead generation, relationship building, local marketing, community outreach, and sales activity.
- Manage incoming and existing leads from initial contact through Meet & Greet, enrollment, and appropriate follow-up.
- Conduct Meet & Greets and create a welcoming, informative experience for prospective dog parents.
- Ask questions, understand customer needs, explain services, and recommend appropriate enrollment options.
- Promote current offers when applicable.
- Follow up with prospective customers in a timely and consistent manner.
- Accurately and promptly enter customer, lead, Meet & Greet, and enrollment information into designated systems.
- Build relationships with local businesses and community organizations to increase awareness and customer opportunities.
- Develop and execute localized marketing activities that support lead generation and enrollment goals, including attending local events.
- Help create a positive and consistent experience throughout the parent journey, from first impression to loyal customer.
- Coach the store team on the Dogtopia-isms and reinforce the behaviors that define how Dogtopians work together and serve customers.
- Serve as a positive, energetic, and knowledgeable point of contact for dog parents.
- Create meaningful connections with customers and prospective customers.
- Ensure customer interactions reflect the warmth, high standards, and excitement of the Dogtopia brand.
- Use creativity, problem-solving, and innovation to connect with customers and generate results.
- Work collaboratively with the store team to provide a consistent customer experience.
- Take ownership of results, identify opportunities to improve performance, and follow through on assigned responsibilities.
- Lead the front-of-house team and ensure team members are trained, represent the Dogtopia brand through excellent customer service, and meet operational expectations.
Benefits
- Bring your dog to work.
- Team member referral bonuses up to $500 each.
- Birthday bonus.
- Team support bonuses for filling in when needed.
- Competitive base pay plus commission.
- Health insurance for full-time employees.
- Access to free mental health care tools.
- Holiday bonuses and holiday pay.
- Opportunities for cross-training and company advancement.
- A positive team culture that values inclusivity and transparency.
- Personal development opportunities in the dog industry, sales, customer service, dog behavior, and handling.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
High school or GED
