Paid Social Team Lead

Entravision • Phoenix, AZ

61d • $90,000 - $115,000 • Hybrid

About The Position

Entravision’s US Digital business unit is seeking a Paid Social Team Lead to support its growing digital agency services business. The role leads a small team responsible for trafficking and managing local clients’ paid social campaigns, with a focus on Facebook and TikTok Ads. The ideal candidate has paid social experience, an entrepreneurial spirit, strong attention to detail, initiative, and an interest in helping clients achieve their goals through strategic execution and analysis. Duties and responsibilities may change at any time.

Requirements

• 3–4 years of relevant, diverse media experience and strong knowledge of online media, including media properties, online advertising, paid search, paid social, ad-serving systems, programmatic buying, and/or media integration.
• Strong attention to detail and comprehensive follow-through.
• Above-average math skills and strong analytical and data interpretation capabilities.
• Proven experience creating and implementing offline media, social media, and/or real-time marketing campaigns.
• Experience optimizing or reporting on paid social advertising campaigns, including Facebook, Instagram, and TikTok.
• Ability to work efficiently and dependably, with an entrepreneurial spirit.
• Team-oriented approach and willingness to contribute where needed.
• Ability to thrive in a fast-paced, dynamic environment.
• Facebook Blueprint Media Buying Professional Certification required by the third month of employment.

Responsibilities

• Manage paid social media campaigns day to day, including launches, budgets, bids, analytic tracking, reporting, and optimizations.
• Identify and research the best ways to meet clients’ marketing goals through paid social opportunities.
• Report on clients’ paid social campaigns and assess performance and opportunities for efficient optimization.
• Guide creative based on performance and results when required.
• Monitor and proactively optimize ongoing campaigns for multiple clients.
• Assign work to traffickers or junior campaign managers on the team.
• Coach team members to improve their paid social campaign management and help them identify and achieve client goals.
• Keep up with innovations in paid social tactics and feature releases in Facebook Business Manager and TikTok Business Manager.
• Ensure deliverables meet service level agreements.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed