Paid Social & Influencer Lead

Cognition • New York, NY

18h

About The Position

Cognition is an applied AI lab building end-to-end software agents and the maker of Devin, an AI software engineer. The company is growing Devin’s self-serve product and is building a growth team. The Paid Social & Influencer Lead will own the company’s scaled acquisition channels, with a substantial performance budget and direct access to leadership.

The role is responsible for scaling paid social across Meta, X, LinkedIn, Reddit, and YouTube. The lead will decide how to allocate spend, manage targeting and bidding, test creative, and build a content pipeline in collaboration with in-house creative staff, external influencers, and other partners. Success is measured through signups, paid conversions, cost per signup, and payback period. The role also owns attribution and conversion tracking and provides weekly performance updates.

Early work may include auditing and rebuilding attribution and conversion tracking, establishing a weekly creative testing cadence, acquiring new users, signing creative partners, and determining which channels and creative angles merit additional budget. The company emphasizes demonstrated capability over years of experience and does not require a technical background.

Requirements

• Demonstrated experience scaling paid social and managing a meaningful budget, with evidence of results; experience at a software company, consumer app, or D2C brand is relevant.
• Strong data skills and a sense of what makes advertising creative effective.
• Experience with creative or UGC partnerships, or a clear point of view on how to establish them.
• Motivation to take on greater budget responsibility and ownership.

Nice To Haves

• Experience in consumer, CPG, or beauty marketing.
• A technical background is not required.

Responsibilities

• Own paid social budgets, targeting, bidding, and creative across Meta, X, LinkedIn, Reddit, and YouTube; manage performance against cost per signup and payback period.
• Plan and expand a substantial acquisition budget, with spend scaling according to results.
• Run a weekly creative testing process with content and creative teams to find effective advertising angles.
• Build a content and creative pipeline with the in-house creative team, external influencers, UGC, designers, and other creative partners.
• Ensure attribution and conversion tracking are accurate so decisions rely on reliable performance data.
• Report weekly on spend, results, and planned changes.
• Evaluate channel and creative performance to determine where additional budget should go.

Benefits

• Performance budget sized for the company’s growth and able to scale with results.
• In-house creative team and a product with substantial material to showcase.
• Access to Devin and the latest AI tools to help automate reporting, analysis, and creative iteration.
• Small team, direct access to leadership, and very little process.
• Reasonable accommodations for candidates with disabilities throughout the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed