Account Lead, Paid Social

DEPT®•CA, US, AZ, US, UT, US, CO, US, WA, US, OR, US - Remote, WA

5d•$96,000 - $120,000•Remote

About The Position

The Account Lead, Paid Social is a strategic paid media leader responsible for managing complex, full-funnel paid social programs from end to end. The role develops and executes advanced paid social strategies, leads high-performing teams, and turns performance insights into clear roadmaps and client-ready narratives. It combines analytical rigor, creative thinking, and a focus on performance excellence to drive client success and sustainable agency growth. As a trusted mentor and collaborative leader, the Account Lead builds team cohesion and supports individual development through coaching and guidance. The role leads onboarding and development so team members understand client priorities, business objectives, platform best practices, and creative testing frameworks. It also sets standards for paid social excellence, profitability, strategic thinking, and consistent results. The position focuses on Meta Ads and user app acquisition for a large, complex client account.

Requirements

At least 5 years of paid social advertising experience.
At least 2 years of management experience.
Proven success scaling paid social programs for enterprise-level or highly complex clients.
Deep proficiency in Meta Ads Manager.
Ability to communicate paid social goals, targets, and direct-response tactics to clients, including detailed execution when needed.
Excellent organizational, strategic, and communication skills, including the ability to oversee multiple projects and teach optimization tasks to multiple team members.
Demonstrated ability to foster a collaborative, inclusive, high-performing team culture.
Ability to develop and execute strategic paid social plans that align with client objectives and drive measurable business growth.
Strong problem-solving skills and adaptability when navigating changing platforms, market conditions, and client needs.

Nice To Haves

Prior experience driving strategy and execution for mobile user app acquisition campaigns across Meta Ads.
Strong knowledge of mobile measurement platform (MMP) attribution and iOS SKAN.

Responsibilities

Lead Meta Ads paid social strategy to drive client KPIs related to user app acquisition.
Serve as the day-to-day Meta Ads contact for a large and complex client account, aligning strategic recommendations and optimizations with client objectives.
Own the client’s Meta Ads social account roadmap and ensure tests align with client priorities, performance goals, creative strategy, and cross-channel initiatives.
Monitor paid social trends in the mobile space and explain their relevance to the client’s business goals.
Establish, enforce, and evolve paid social processes and best practices, including consistent use of Asana, platform QA frameworks, and internal standards.
Prioritize projects and tests based on available resources through clear communication with team members and the client.
Act as the senior internal and client point person for test recommendations, setup, and measurement to make results measurable and useful for performance growth.
Build, develop, and lead high-performing teams by overseeing onboarding, delegating effectively, coaching people managers, and fostering inclusive, collaborative environments.