Account Manager, Paid Social & Creative

Full Funnel Growth

7d•Remote

About The Position

Full Funnel Growth is a remote performance marketing agency running integrated growth programs for DTC eCommerce brands, experiential entertainment, regulated retail and B2B. The Account Manager is the day-to-day lead for a portfolio of clients, initially including a multi-venue experiential entertainment brand across seven U.S. cities and several eCommerce brands. The role owns client relationships and the creative direction that drives paid social results. The Account Manager manages client communication, delivery priorities, timelines and team hours while keeping work within retainer scope. They develop a creative point of view for each account, including positioning territories, audience- and funnel-specific angles, and testing roadmaps with a planned readout. They personally write hooks and ad copy, brief and review designers, analyze creative-level performance in Meta Ads Manager, explain findings to clients, and iterate on successful concepts. The team is remote, async and documentation-focused, with clear written communication central to the role. It is AI-native and uses Claude, Claude Code and Cursor for data pulls, reporting and analysis. The role is not a designer or pure media-buyer position: designers execute the work, while the Account Manager leads creative strategy and prioritizes creative questions when performance is flat.

Requirements

At least 4 years of agency account management or client services experience in paid social, with Meta as a primary revenue channel.
eCommerce/DTC experience, including Shopify.
A track record of writing hooks and ad copy that ran, with results they can discuss.
Experience briefing designers and managing creative feedback loops.
Fluency in Meta Ads Manager reporting at the ad and creative level.
Senior client-facing communication experience with directors, CMOs and founders.
Ability to manage several accounts simultaneously while staying within hours and retainers.
Clear written communication suited to remote, async and documented work.

Nice To Haves

A tested point of view on where generative tools help and where their output looks generic.
Comfort using Claude, Claude Code and Cursor for data pulls, reporting and analysis; engineering experience is not required.

Responsibilities

Lead day-to-day client relationships and serve as the first point of contact.
Run weekly client calls and prepare meeting notes, roadmaps and status updates; keep clients informed proactively.
Manage delivery priorities, timelines and hours across the internal team; identify scope creep early and keep work within the retainer.
Develop creative strategy for each account, including positioning territories and angles mapped to audience, objection and funnel stage.
Create testing roadmaps and define the read plan before launch.
Write hook variants, on-screen copy, primary text and headlines, producing numerous distinct ideas each month.
Brief designers with specific, actionable direction and provide clear feedback on their work.
Analyze performance metrics, including hook rate, hold rate, frequency, fatigue and cost per result by concept, using Ads Manager.
Form performance assessments and explain findings clearly to clients.
Iterate on winning creative with new hooks, formats and framings.
Use AI tools to support data pulls, reporting and analysis, and apply judgment about where generative tools are useful.