Account Manager, Paid Social

DEPT®

7d•$60,100 - $70,000•Remote

About The Position

The Manager, Paid Social drives growth by leading high-impact social media campaigns that exceed client expectations. The role uses strategic expertise in paid social platforms, audience targeting, creative testing, and measurement to develop tactical roadmaps, performance dashboards, and presentations that keep stakeholders informed. The Manager prioritizes high-impact initiatives, ensures accurate execution, mentors team members, and contributes to agency thought leadership. The position leads paid social strategy and execution across a portfolio of clients, with a focus on meeting or exceeding efficiency, growth, and budget goals. It partners with Client Partners and contributes to client roadmaps, testing plans, dashboards, reviews, and strategic recommendations, while ensuring rigorous quality assurance and responsible stewardship of client budgets and brand standards.

Requirements

At least 2 years of hands-on paid social experience across platforms such as Meta Ads Manager, TikTok Ads, and LinkedIn Campaign Manager, and with analytics tools.
Advanced understanding of full-funnel paid social strategy, including audience development, creative testing, and conversion optimization.
Experience managing campaigns with awareness, consideration, and performance objectives.
Experience designing, executing, and analyzing A/B tests across creatives, audiences, and formats.
Ability to analyze performance, surface insights, and communicate clear optimization recommendations to internal and external stakeholders.
Strong analytical and reporting skills, including proficiency in Excel and/or dashboarding tools.
Excellent written and verbal communication skills, with experience contributing to client-facing presentations and strategic storytelling.
Experience mentoring or managing junior team members and supporting their skill development, performance growth, and engagement.

Responsibilities

Lead paid social strategy and execution across a portfolio of clients, meeting or exceeding efficiency, growth, and budget goals.
Develop and implement platform-specific optimization and monitoring strategies across Meta Ads.
Own paid social contributions to client roadmaps, testing plans, dashboards, and QBRs/FBRs, aligning them with broader account and marketing strategies.
Quantify, prioritize, and execute initiatives with the greatest potential impact on performance, audience growth, and client objectives.
Partner with Client Partners on strategic paid social recommendations and client-facing communications.
Contribute paid social insights and narratives to client deliverables, including tactical plans, creative strategies, and business reviews.
Ensure paid social work undergoes rigorous QA and is executed accurately, maintaining client budget stewardship and brand standards.
Participate in client calls and reporting or status discussions where applicable.
Coach and mentor team members, supporting onboarding, account context, and development of technical and strategic paid social capabilities.
Contribute to agency thought leadership.