Creative Growth Hacker (Paid, Social, Organic)

Layer

2d•Remote

About The Position

Layer is hiring a Creative Growth Hacker to build and operate an AI-run growth engine across paid, social, and organic channels. The role designs workflows that monitor model releases, trends, and competitor ads; develop marketing angles; create assets using Layer and other AI tools; launch experiments; analyze results; and shift budgets. The position also runs paid acquisition, creator-led campaigns, tracking and attribution, social content, SEO and AEO, lifecycle email initiatives, and partner and referral growth. The hire will establish operating rules, review exceptions, and lead a weekly growth review. The role reports to a co-founder and works with a remote team. The company describes three-month milestones, including automated experimentation, scalable channels with known CAC and payback, self-serve MRR growth, and a documented growth playbook.

Requirements

3–6 years of experience in growth, performance, or creative marketing at a PLG, AI, gaming, consumer app, entertainment, or adtech company.
Experience running paid social programs with real budgets and demonstrable results.
Hands-on experience with Meta Ads Manager, Google Ads, and product analytics; the company uses PostHog.
Understanding of user acquisition metrics and concepts, including CPI, ROAS, IPM, creative fatigue, and playable ads.
Familiarity with new AI models and ability to distinguish outputs from Veo, Kling, and Seedance.
Ability to identify current successful game or app advertising and explain why it works.
Creative execution skills, including writing hooks, editing video, and prompting visuals.
Systems-oriented approach, turning repeated manual work into an agent, template, or script.

Nice To Haves

An audience or following on X, LinkedIn, YouTube, or TikTok in AI, games, or advertising.
Experience at a mobile game studio, consumer app, entertainment brand, user acquisition agency, or adtech company.
Turkish, Spanish, Portuguese, or Korean language skills for regional campaigns.
Experience building AI agents or other automation, as evidenced by work submitted with the application.

Responsibilities

Design agent-run workflows that monitor model releases, trends, and competitor ads; draft marketing angles; generate creatives in Layer; and launch tests using tools such as Claude, Grok, n8n or Zapier, Meta and TikTok APIs, Attio, PostHog, and custom code.
Run paid acquisition on Meta, TikTok, YouTube, LinkedIn, Reddit, and X, using a weekly creative-testing process to stop underperforming ads and scale winners.
Launch creator-led paid campaigns with Creator Network members and their audiences.
Own tracking and attribution, including UTMs, pixels, and conversion events from ad click through sign-up to first purchase.
Co-run Layer’s social channels and maintain a weekly content calendar based on releases; identify viral angles for new models soon after launch.
Drive organic growth through SEO, AEO, and activation and lifecycle emails in collaboration with product.
Grow the Partner and referral program alongside the Community Manager.
Run a weekly growth review covering experiments, results, and opportunities to automate.
Set rules for the growth engine and review exceptions.
Create marketing content directly by writing hooks, editing videos, and prompting visuals.
Present links to prior work and a two-minute Loom video as part of the application process; participate in a paid take-home and paid one-to-two-week trial if progressing through hiring.