Director, Organic Growth & Discovery

Credible

About The Position

Credible is seeking an analytical, testing-focused Director of Conversion Rate Optimization to turn organic traffic into incremental revenue. The role owns the performance of comparison experiences, widgets, calls to action, page layouts, and partner promotions across Credible.com and its tier-1 publishing partner network. It also owns promotion scheduling for a flagship publishing partner. This is a high-visibility individual contributor role with direct, measurable revenue impact. The Director will build and operate a rigorous experimentation program and work cross-functionally with Product, SEO, Content, Business Intelligence, and Data Science. The position reports to the organic growth leadership team. The ideal candidate is deeply analytical, can establish reporting and workflows from scratch, and can explain revenue outcomes, their causes, and proposed actions.

Requirements

At least 4 years of experience in conversion rate optimization, growth, or experimentation.
A track record of driving measurable incremental revenue through A/B testing on high-traffic pages.
Strong understanding of experimentation fundamentals, including hypothesis design, statistical significance, and test interpretation.
Advanced analytical skills and fluency in Looker or other data platforms, with the ability to build and own reporting.
Strong product sense and experience writing requirements and shipping work with Product and Engineering teams.
Senior-level ownership, including the ability to work independently, establish processes, and be accountable for revenue outcomes.
Excellent written and verbal communication skills, including presenting results and recommendations to senior stakeholders.

Nice To Haves

Experience at a marketplace, publisher, affiliate, or consumer fintech company.
Experience working with publishers, media partners, or affiliate/referral programs.
Experience with YMYL content and compliance review; financial-services experience is also a plus.
Familiarity with promotion scheduling, offer optimization, or algorithmic allocation.

Responsibilities

Drive incremental revenue through conversion rate optimization and disciplined testing across Credible.com and tier-1 publishing partner properties.
Design, prioritize, and run A/B and multivariate tests on widget placement and type, CTA copy, page layout, design, and color; translate results into recommendations and shipped changes.
Own promotion scheduling and promoted-offer performance for a key publishing partner, with support from BI and Data Science on optimization algorithms.
Build and maintain a testing roadmap and backlog, including hypotheses, sample size and duration requirements, success metrics, and documented learnings.
Establish CRO and promotion-performance reporting and workflows, including dashboards linking tests and promotions to revenue per visit, conversion rate, and total revenue impact.
Partner with Product and Engineering to write requirements for page, template, and widget improvements and ship them on a predictable cadence.
Work with SEO colleagues to optimize organic entry pages for traffic and conversion and share insights that inform content and template strategy.
Collaborate with partner and Editorial teams to align promotions, placements, and content with partner goals, brand standards, and compliance requirements.
Diagnose performance changes by page, placement, offer, and funnel stage, and communicate findings and next steps to leadership and stakeholders.
Conduct opportunity sizing and ROI modeling to prioritize tests and promotions while balancing near-term revenue impact with long-term user trust.
Promote a culture of experimentation by sharing results and best practices.
Stay current on CRO, personalization, experimentation tools, and financial-services conversion best practices.