Paid Social Team Lead

Entravision • Burbank, CA

61d • $90,000 - $115,000 • Hybrid

About The Position

Entravision’s US Digital business unit is growing its digital agency services and seeks a Team Lead, Facebook and TikTok Ads to execute clients’ paid social media efforts. This role manages a small team responsible for trafficking and managing local clients’ paid social advertising campaigns. The ideal candidate has paid social media experience, an entrepreneurial spirit, strong attention to detail, initiative, and an interest in helping clients achieve their goals through strategic execution and analysis.

The job description is not a comprehensive listing of all activities, duties, or responsibilities. Duties, responsibilities, and activities may change at any time with or without notice. Entravision Communications Corporation participates in the E-Verify system and will use it to confirm work eligibility for all new hires. Entravision Communications is an Equal Opportunity Employer and encourages women and minorities to apply.

Requirements

• 3–4 years of relevant, diverse media experience and strong knowledge of online media, including media properties, online advertising, paid search, paid social, ad-serving systems, programmatic buying, and/or media integration.
• Strong attention to detail and comprehensive follow-through.
• Above-average math skills and strong analytical ability, including demonstrated data interpretation capabilities.
• Proven experience creating and implementing offline media, social media, and/or real-time marketing campaigns.
• Experience optimizing or reporting on paid social advertising campaigns, including Facebook, Instagram, and TikTok.
• Efficient, dependable, and entrepreneurial approach to work.
• Team-oriented approach and willingness to contribute wherever needed.
• Ability to thrive in a fast-paced, dynamic environment.
• Facebook Blueprint Media Buying Professional Certification required by the third month of employment.

Responsibilities

• Manage paid social campaigns day to day, including campaign launches, budgets, bids, analytics tracking, reporting, and optimization.
• Identify and research the best ways to achieve clients’ marketing goals through paid social media.
• Report on client campaigns, assess performance, and determine how to optimize campaigns efficiently.
• Guide creative based on performance and results when required.
• Monitor and proactively optimize ongoing campaigns for multiple clients.
• Assign work to traffickers or junior campaign managers.
• Coach team members to improve their paid social campaign management skills and help them identify and achieve client goals.
• Keep up with innovations in paid social media tactics and feature releases in Facebook Business Manager and TikTok Business Manager.
• Ensure deliverables meet service level agreements.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed