Paid Social Account Director

829 Studios•Boston, MA

6d•Remote

About The Position

The Paid Social Account Director is a senior individual contributor responsible for owning the strategy, performance, and execution of a high-investment enterprise paid social program (multi-million dollar monthly spend). This role serves as the primary subject matter expert and strategic lead across paid social channels, driving scalable growth through creative-led performance, advanced audience strategy, and data-driven decision making. You will act as the day-to-day strategic owner of one of the agency’s most complex and high-impact accounts—partnering closely with senior client stakeholders, creative teams, and cross-channel leads to deliver measurable business outcomes.

Requirements

6–10+ years of experience in paid social / performance marketing
Proven experience managing enterprise-level accounts with significant monthly spend ($1M+)
Deep expertise in platforms such as Meta Ads Manager and TikTok Ads Manager
Strong understanding of creative strategy as a performance lever
Advanced analytical skills with the ability to translate data into strategic direction
Demonstrated ability to influence senior stakeholders and drive business outcomes

Nice To Haves

Experience scaling DTC/eCommerce or high-growth B2C brands
Familiarity with attribution tools, CDPs, and advanced measurement solutions
Experience with incrementality testing (lift studies, geo testing, etc.)

Responsibilities

Own the end-to-end paid social strategy across platforms such as Meta, TikTok, Pinterest, LinkedIn, and emerging channels, aligning investment to business goals and growth targets
Translate business objectives into full-funnel social strategies, spanning prospecting, retargeting, and retention
Act as the primary strategic advisor to client stakeholders, delivering proactive, insight-driven recommendations
Lead annual, quarterly, and monthly planning, including budget allocation, forecasting, and scenario modeling
Identify and unlock incremental growth opportunities through audience expansion, creative iteration, and platform innovation
Own performance against core KPIs (CPA, ROAS, revenue, LTV, CAC efficiency, incrementality)
Develop and execute advanced optimization frameworks across audience targeting, bidding strategies, placements, and creative
Leverage platform automation (e.g., Advantage+ Shopping Campaigns, TikTok Smart Performance Campaigns) while maintaining strategic oversight and control
Build and maintain test-and-learn roadmaps, including creative testing, audience segmentation, and landing page optimization
Monitor pacing, diagnose performance shifts, and quickly resolve inefficiencies or scaling constraints
Lead the development of creative strategy frameworks that drive performance across the funnel
Partner with creative teams to develop data-backed briefs, grounded in audience insights, platform trends, and performance data
Define and scale creative testing methodologies, including iteration velocity, messaging frameworks, and format diversification (UGC, video, statics, hooks)
Analyze creative performance and translate insights into clear recommendations that improve conversion and engagement
Maintain hands-on ownership of campaign structure, audience frameworks, and account architecture
Ensure best-in-class implementation across platforms including Meta Ads Manager, TikTok Ads Manager, and other paid social ecosystems
Oversee campaign builds, QA, and trafficking to ensure accuracy, scalability, and adherence to best practices
Analyze large datasets to extract actionable insights and translate them into clear strategic narratives
Partner with analytics teams to evolve forecasting models, incrementality testing, and attribution approaches
Partner with Paid Search, SEO, Programmatic, and Creative teams to ensure integrated media strategies
Stay ahead of platform changes, algorithm shifts, and emerging trends across Meta, TikTok, and the social landscape
Identify and implement new opportunities in automation, AI-driven creative, and audience expansion
Act as a client-facing and internal thought leader in paid social and performance creative strategy
Contribute to agency POVs, frameworks, and best practices for enterprise-scale social programs