Senior Director, Paid Social & Paid Search

StrawberryFrog•New York, NY

2d•Remote

About The Position

StrawberryFrog is seeking a Senior Director, Paid Social & Paid Search, a senior paid media leader who is an expert in the platforms and utilizes AI to enhance their capabilities. This role requires a blend of strategic thinking and hands-on execution, with a focus on leading by example, mentoring junior team members, and driving performance and originality through collaboration with creative, strategy, and analytics teams. The ideal candidate is a strategist, operator, and builder who views paid media as a creative discipline where data, audience, and message converge.

Requirements

10+ years of experience leading paid social and paid search across Meta, Google, TikTok, LinkedIn, Reddit, X, and emerging platforms.
Hands-on platform fluency; ability to build, optimize, and troubleshoot campaigns independently.
A proven track record of using AI to optimize buying, automate workflows, and scale performance.
Deep command of campaign architecture, audience strategy, bidding, creative testing, and measurement.
Proven success on B2C and B2B accounts.
Mastery of attribution, MMM, incrementality, tagging, pixels, and conversion tracking.
Comfortable serving as a senior client-facing voice on media.
Fluency with platform APIs, dashboards, and modern measurement stacks, particularly GA4.
Agency experience is required.

Nice To Haves

Experience in retail, banking, and healthcare sectors is strongly preferred.

Responsibilities

Drive paid social and paid search across accounts.
Set the standard for paid media work and lead senior client relationships.
Mentor junior team members.
Partner with the Head of Media on attribution, measurement, and reporting.
Actively engage in platform work, including building, QA, optimization, and troubleshooting campaigns.
Architect AI-driven workflows across planning, build, optimization, and reporting.
Identify and deploy relevant AI tools such as Pencil, Mutiny, Custom GPTs, and Claude-powered automations.
Develop prompt libraries, automation playbooks, and scalable SOPs.
Provide a strong point of view on AI adoption in paid media, including what to adopt, what to skip, and where the competitive edge lies.
Manage full-funnel, full-platform campaigns across Meta, Google, TikTok, LinkedIn, Reddit, X, and emerging channels for both B2C and B2B clients in sectors like retail, banking, and healthcare.
Oversee campaign objectives including app downloads, performance, and brand awareness, focusing on KPIs such as CPI, LTV, and ROAS.
Ensure airtight tracking, tagging, pixels, SDKs, and attribution.