Paid Search Senior Director

Go Fish Digital

10h

About The Position

Go Fish is seeking a Sr. Director, Paid Search to lead strategy, performance, and innovation across a portfolio of clients and teams. This role is responsible for driving measurable business impact through paid search while shaping the future of how we approach search in an evolving, automation-driven landscape. As a senior leader, you’ll oversee team performance, guide strategic direction, and serve as a trusted partner to both clients and internal stakeholders. You’ll play a critical role in scaling best practices, unlocking growth opportunities, and ensuring paid search is fully integrated within broader marketing efforts.

Requirements

8–10+ years of experience in paid search or performance marketing and agency experience
Deep expertise across Google Ads, Microsoft Ads, and modern search tactics
Proven ability to lead teams and manage performance across multiple accounts
Strong strategic thinking with a focus on business impact and growth
Experience navigating industry changes such as automation and privacy shifts
Excellent communication skills with experience presenting to senior stakeholders

Nice To Haves

Exposure to internal P&L management
Deep knowledge in Social, Organic, and/or Programmatic
Experience with third-party attribution or incrementality tools
Experience with TrueClicks
Experience with Funnel and data automations + proficient in excel

Responsibilities

Define and evolve paid search strategy across clients, verticals, and teams
Ensure alignment between search initiatives and broader business and marketing goals
Establish frameworks for planning, testing, optimization, and measurement
Guide investment strategy, including budget allocation and prioritization
Oversee performance across a portfolio of accounts, ensuring goals are consistently met or exceeded
Identify and unlock opportunities for growth, efficiency, and scale
Build and implement scalable frameworks to solve complex performance challenges
Partner on upsell and new business opportunities to drive account and agency growth
Stay ahead of industry trends including automation, AI, and signal loss
Define how the team adapts to changes in the search and media landscape
Evaluate and implement new tools, technologies, and partnerships
Foster a culture of innovation and creative problem-solving
Lead, mentor, and develop Managers, Sr. Managers, and Directors
Design team structures and ensure proper resourcing across accounts
Drive consistency in quality, performance, and execution across teams
Support career growth, training, and ongoing skill development
Act as a senior strategic partner to key client stakeholders
Influence marketing strategy, investment decisions, and long-term planning
Connect paid search performance to broader business outcomes
Bring cross-channel perspectives and solutions to solve holistic marketing challenges