Associate Director, Paid Search/Paid Social

Omnicom Media US PHD•New York, NY

2d•Hybrid

About The Position

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work. We are seeking a Social/Search Media Associate Director with experience in campaign management, is a vocal and engaged leader on their client and functional teams and have shown the ability to carry out strategy through structuring and planning. Associate Directors are direct managers of the Social/Search Managers and oversee the holistic team members on their account, taking responsibility, along with the account Managers for guiding their growth. Social/Search Associate Directors own the Social/Search functions on their book of clients and assist in leading the function for their region. This includes developing overall paid media strategy, helping to grow the client’s business through additional Social/Search channels and ensuring team execution meets and exceeds client expectations. We want an individual that is accountable for all aspects of the plan and has the ability to flag and escalate concerns appropriately to upper management. We value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy. If you’re reading this, we want to talk to you about joining our team as an Associate Director. Your responsibilities will include: Team Leadership Determine how to use Social/Search resources most efficiently Effectively manage and lead all Socia/Searchl team members on particular client team(s) Identify training and development needs of client team and broader functional team Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals Lead hiring process for Social/Search team members on their client team Oversight for on-boarding new clients within their office location Ensure integration with other functional teams Grow Business Determine how to increase and expand paid media services for their clients for any objective depending on client KPI Help identify and test new channels and products, highlighting results and sharing across organization and externally Ensure Social/Search strategy aligns with client’s overall business goals and merchandise impact Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process Broader agency responsibilities, related to one or more of the following: Practice Development Product & Service Development Partner Relations Practice Development: Training Owns Social/Search portion of new hire training and onboarding, including: Coordination with HR Ensure all materials are up-to-date and all trainings have presenters Coaches and evaluates presenters to make sure they are effective Determines new trainings that need to be developed and trainings that should be updated, conducts surveys and focus groups to maximize effectiveness Develops and provides feedback for onboarding process Develops and ensures certification exams are effective Leads roll-out and adoption plan for new processes, strategies, etc. developed across client teams Innovation Identifies and develops new processes, strategies, frameworks, etc. Meets with client teams regularly to identify new management approaches, processes, optimization techniques, etc. to determine if appropriate to leverage across all client teams Helps pilot new approaches with client teams to refine and ensure viability Meets with Content and Analytics functional leads to identify opportunities for integration, processes to leverage, etc. Alpha/Beta tests Keeps track of alphas and betas being tested across client teams, encourages sharing Ensures learnings and insights are captured and shared across client teams Provides oversight to client teams on testing approach, analyzing results, and merchandising internally and externally POVs Leads development of POVs related to new products and enhancements related to existing PHD Social/Search products and services Product & Service Development: New External Channels/Products Identifies and evaluates new channels and products Recommends clients to test new channels and products Mains central repository of information on channels/products, testing completed, results, recommendations for client types, etc. Internal Products & Services Helps with product marketing for existing Social services Project manages development and testing of products and services Identifies new products/services being delivered by client teams and determines potential to provide at agency level Partner Relations: Technology Main point of contact for technology partners – competitive and campaign management Identify and evaluate new technology providers in the space Develop proposals for new providers recommended for the agency Mains repository of information about technology partners Update technology RFIs/comparisons on periodic basis Point of escalation for technology related issues Responsible to ensure all client teams are informed about new providers or updates to existing technologies Subject matter expert for client team questions, new business, sister agencies, etc. Social/Search Networks Main point of contact for social/search networks Oversee Insertion Order creation and process Point of escalation for engine related issues Manage logins, ensure compliance Responsible to ensure all client teams are informed of new products and engine enhancements Coordinate presentations from providers for Social/Search team or broader agency Coordinate QBR from key engine partners Coordinate with training lead on related certifications Our expectations of you: Deep understanding of social/search performance campaigns and activation Refine Social/Search Manager's + social/search team’s insights and actions (implications) that demonstrate a thorough understanding of the client’s goals Ability to develop cross channel performance strategies across all objectives including brand awareness, consideration and conversion Having a passion for advertising and establishing yourself as a thought leader within the office Staying up to date on industry trends and partner updates Proactively bringing new opportunities to the team Proactively bring new ideas for the account for broader business impact Ensure proper communication between various agency capabilities and performance team Day-to-day lead on client communications What you’ll need to succeed: Bachelor’s degree or relevant post-secondary education, training, or equivalent experience 5+ years business experience including hands on keyboard building and/or managing accounts in the paid social/search marketing and/or interactive advertising space. Be a proactive self-starter Possess general knowledge of direct and brand marketing principles and strategies Have a deep understanding of the interactive marketing landscape Have polished presentation, communication, and analytical skills Have strong organizational skills, being able to manage multiple projects at once Have online media sales and/or interactive ad agency experience Know the difference between features and benefits and how to sell and deliver value! This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $70,000—$120,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs. Review Our Recruitment Privacy Notice

Requirements

Bachelor’s degree or relevant post-secondary education, training, or equivalent experience
5+ years business experience including hands on keyboard building and/or managing accounts in the paid social/search marketing and/or interactive advertising space.
Be a proactive self-starter
Possess general knowledge of direct and brand marketing principles and strategies
Have a deep understanding of the interactive marketing landscape
Have polished presentation, communication, and analytical skills
Have strong organizational skills, being able to manage multiple projects at once
Have online media sales and/or interactive ad agency experience
Know the difference between features and benefits and how to sell and deliver value!

Nice To Haves

Deep understanding of social/search performance campaigns and activation
Having a passion for advertising and establishing yourself as a thought leader within the office

Responsibilities

Determine how to use Social/Search resources most efficiently
Effectively manage and lead all Socia/Searchl team members on particular client team(s)
Identify training and development needs of client team and broader functional team
Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams
Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used
Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
Lead hiring process for Social/Search team members on their client team
Oversight for on-boarding new clients within their office location
Ensure integration with other functional teams
Determine how to increase and expand paid media services for their clients for any objective depending on client KPI
Help identify and test new channels and products, highlighting results and sharing across organization and externally
Ensure Social/Search strategy aligns with client’s overall business goals and merchandise impact
Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process
Owns Social/Search portion of new hire training and onboarding
Determines new trainings that need to be developed and trainings that should be updated, conducts surveys and focus groups to maximize effectiveness
Develops and provides feedback for onboarding process
Develops and ensures certification exams are effective
Leads roll-out and adoption plan for new processes, strategies, etc. developed across client teams
Identifies and develops new processes, strategies, frameworks, etc.
Meets with client teams regularly to identify new management approaches, processes, optimization techniques, etc. to determine if appropriate to leverage across all client teams
Helps pilot new approaches with client teams to refine and ensure viability
Meets with Content and Analytics functional leads to identify opportunities for integration, processes to leverage, etc.
Keeps track of alphas and betas being tested across client teams, encourages sharing
Ensures learnings and insights are captured and shared across client teams
Provides oversight to client teams on testing approach, analyzing results, and merchandising internally and externally
Leads development of POVs related to new products and enhancements related to existing PHD Social/Search products and services
Identifies and evaluates new channels and products
Recommends clients to test new channels and products
Maintains central repository of information on channels/products, testing completed, results, recommendations for client types, etc.
Helps with product marketing for existing Social services
Project manages development and testing of products and services
Identifies new products/services being delivered by client teams and determines potential to provide at agency level
Main point of contact for technology partners – competitive and campaign management
Identify and evaluate new technology providers in the space
Develop proposals for new providers recommended for the agency
Maintain repository of information about technology partners
Update technology RFIs/comparisons on periodic basis
Point of escalation for technology related issues
Responsible to ensure all client teams are informed about new providers or updates to existing technologies
Main point of contact for social/search networks
Oversee Insertion Order creation and process
Point of escalation for engine related issues
Manage logins, ensure compliance
Responsible to ensure all client teams are informed of new products and engine enhancements
Coordinate presentations from providers for Social/Search team or broader agency
Coordinate QBR from key engine partners
Coordinate with training lead on related certifications
Refine Social/Search Manager's + social/search team’s insights and actions (implications) that demonstrate a thorough understanding of the client’s goals
Develop cross channel performance strategies across all objectives including brand awareness, consideration and conversion
Staying up to date on industry trends and partner updates
Proactively bringing new opportunities to the team
Proactively bring new ideas for the account for broader business impact
Ensure proper communication between various agency capabilities and performance team
Day-to-day lead on client communications