Paid Media Strategist
POD Marketing Inc.•Calgary, AB
•Hybrid
About The Position
As a Paid Media Strategist at POD Marketing, you’ll drive digital advertising strategies across PPC, Google Display, YouTube, and social media, delivering outstanding results for our clients. You’ll manage budgets and timelines to ensure campaigns run smoothly, while leveraging analytics and conversion tracking to optimize performance. You’ll collaborate with other product teams to create holistic, customized marketing solutions. You’ll also contribute to refining processes and product development, supporting our innovative approach and keeping us ahead of industry trends.
Requirements
- Legally able to work in Canada and located in Calgary, AB
- Bachelor’s degree in Business Administration, Marketing, or a related field
- 1+ years of experience in SEM (Search Engine Marketing), managing PPC campaigns on Google, demonstrating a strong grasp of paid search strategies
- 2+ years in customer service, hospitality, or client relationship management
- Experience with analytics and tracking tools such as GA4 and Google Tag Manager is an asset
- Strong knowledge of Meta advertising
- Analytical and data-driven mindset, with a good understanding of A/B testing and experience optimizing marketing strategies
- Ability to manage multiple projects concurrently, demonstrating strong project management and prioritization skills
- Strong organizational skills to maintain systematic campaign management
- Keen attention to detail, ensuring precision and accuracy in all aspects of work
Nice To Haves
- Basic understanding of SEO principles is beneficial for integrating SEM with organic search strategies
- Previous experience in an agency setting, demonstrating adaptability and client-focused experience
- Experience with Fluency
Responsibilities
- Strategically plan, create, and oversee all facets of digital advertising campaigns, including PPC, Google Display, YouTube, and social media.
- Manage a diverse portfolio of clients, delivering a tailored experience to meet their unique needs and ensure satisfaction and strong, long-term relationships.
- Monitor and manage campaign finances diligently, ensuring adherence to budgets, forecasting monthly expenditures, and reconciling any financial discrepancies.
- Uphold strict adherence to campaign deadlines, ensuring precise and accurate execution of all tasks.
- Conduct detailed tracking, analysis, and reporting of website analytics using GA4 and other tools, as well as performance metrics for all paid advertising initiatives.
- Implement conversion tracking by setting up and placing the appropriate codes on clients’ websites.
- Work closely with cross-functional teams—including Marketing Science, Sales, Web Development, Social Media, Content, and SEO—to manage client accounts and implement tailored marketing strategies.
- Support process innovation to ensure campaigns run efficiently and effectively.
- Continuously stay informed on industry trends and best practices to maintain innovative and competitive marketing strategies.
Benefits
- Three weeks of paid vacation
- Twelve flex days
- A Passion Day to spend however you choose
- A company-wide MeMonday to prioritize mental health
- Thirty-day remote work policy
- Twenty-six hours of paid volunteer time each year
- Comprehensive benefits package that includes health, dental, vision, and spending accounts
- Access to mentorship
- Leadership programs like LEAD
- Ongoing learning opportunities
- Regular one-on-one check-ins
- Quarterly performance conversations
- Culture of continuous feedback
- Discounts with local vendors
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
1-10 employees
