EverPro - Senior Paid Media Strategist

EverCommerce

20h • $110,000 - $130,000 • Hybrid

About The Position

At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 725,000+ customers. As a leading service commerce platform, our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals in the areas of Home & Field Services, Health Services, and Wellness industries. EverPro, a business within EverCommerce, provides software and solutions designed to help home and field service businesses run and grow their companies with greater efficiency and confidence. EverPro brings together purpose-built tools across key trades—including field service, remodeling and roofing, landscaping, and pest and lawn—so service professionals can manage operations, engage customers, and drive long-term growth. Our solutions support the full lifecycle of running a service business, from scheduling and dispatching work, to estimating, invoicing, and payments, to customer communication, reputation management, and business insights. The EverCommerce Paid Search team is looking for a Senior Paid Media Strategist to join us. Our Paid Search Team is tasked with implementing leading edge digital marketing strategies, utilizing the latest technologies and ROI tracking tactics. Reporting to the Head of Paid Media, you’ll assist them by managing paid search campaigns, working with our EverPro marketing teams on growth strategy, and performing other analysis on a group of brands. You will help to advance strategy and execution of additional customer acquisition channels including new channels, display, and remarketing.

Requirements

• 4-5+ years of paid search experience in a B2B environment.
• Experience managing multiple paid advertising accounts.
• In-Depth hands-on Google Ads experience and exceptional working knowledge of current best practices.
• Complete understanding of online marketing metrics, including ROI, CTR, CPC, CPA, CVR, etc.
• Multi-year experience with B2B funnels; leads, MQLs, SALs, SQLs, Closed Won
• Experience with CRMs like Salesforce and utilizing CRM data within ad accounts to fuel automated bidding strategies.
• Ability to clearly communicate complexity in a simple narrative based manner to stakeholders; context, performance, data abnormalities, strategy recommendations, etc.
• Excellent data analysis skills: Excel is your best friend!

Nice To Haves

• Multi-year experience with PMAX, Google Display Network, Microsoft Ads, website analytic tools, directories, and other SEM channels.
• Understanding of how to utilize AI tools to ad test or improve day-to-day processes
• Experience in debugging funnel issues with Sales Teams.

Responsibilities

• Increase quality leads at efficient costs, testing strategies on a daily, weekly and monthly basis.
• Be a part of the ongoing conversation of how to best execute and measure multi-channel digital marketing campaigns across search, display, social media, video, email, and other channels.
• Plan and execute online marketing campaigns and tests, including implementation, optimization, budget management, and analysis.
• Increase customer acquisition and engagement via paid digital marketing, including Google, Bing, YouTube, Capterra, Google Display Network, programmatic channels, etc.
• Create, launch, and track frequent ad copy, landing page, and other creative tests using some of the latest testing tools and methodologies.
• Analyze SEM performance, making recommendations and executing optimizations.
• Assist in managing multiple advertising accounts.
• Create reports to measure campaign performance and show ROI of efforts.

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Day 1 access to a robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed