Senior Paid Media Strategist

Northern

2d•Hybrid

About The Position

Northern, headquartered in London, Ontario, Canada, is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. They are a leader in the performance advertising industry, recognized as a Facebook Marketing Partner and Google Premier Partner. Northern has grown into a team of 200+ digital experts since 2015 and has received multiple recognitions in employee engagement from Great Place to Work® Canada. The company is looking for an experienced Senior Paid Media Strategist to lead paid media strategy development and execution on key accounts. This role involves leading the development and execution of data-driven, results-focused, high-performing paid advertising campaigns. The ideal candidate will have knowledge and experience in cross-channel campaigns and a deep understanding of the end-to-end execution of paid advertising campaigns, from research and planning to implementation and reporting, across various platforms and tactics such as Google, Facebook/Instagram, TikTok, Pinterest, Snap, and LinkedIn.

Requirements

5+ years of experience in digital advertising, with a focus on paid campaign execution
3+ years of performance marketing management
Successful completion of a post-secondary program in a relevant field (e.g., Marketing, Advertising, Web Development, Computer Science) or equivalent work experience
Proven track record of developing and executing high-performing digital advertising strategies across platforms such as Google Ads, Facebook Ads, and YouTube
Hands-on experience managing campaigns in Facebook and Google Ads, including SEM, PPC, and CPM trends
Comfortable presenting campaign metrics and performance insights, both internally and to clients
Proficiency with attribution and tracking tools, such as Google Tag Manager, Facebook Pixel, and Google Analytics
Strong analytical mindset with the ability to make data-driven decisions
Thrives in fast-paced environments, balancing independent ownership with strong collaboration skills
Supreme attention to detail
Comfortable with daily video conferencing and remote communication tools

Nice To Haves

Google Analytics certification is an asset
Google Ads and Google Analytics certifications are preferred

Responsibilities

Lead paid media strategy and execution across platforms like Google, Meta, TikTok, Pinterest, Snap, and LinkedIn - owning campaign planning, setup, optimization, and reporting
Develop data-driven campaigns that align with client goals and KPIs, using research, audience targeting, and performance insights to drive measurable results
Monitor and manage campaign performance, making strategic optimizations, troubleshooting issues, and proactively identifying opportunities for improvement
Create and present detailed reports and performance insights, clearly communicating results, trends, and actionable recommendations to clients and internal stakeholders
Act as a trusted client partner, participating in calls, providing strategic direction, and ensuring alignment between campaign execution and business goals
Oversee campaign quality and performance, reviewing and optimizing ad copy, landing pages, creative assets, and campaign structures in collaboration with cross-functional teams
Own media pacing and budget management, ensuring campaigns stay on track and aligned with planned spend and performance expectations
Stay current on digital marketing trends and platform updates, sharing insights with the team and applying new tactics to push performance
Mentor and support junior team members, reviewing work, providing feedback, and sharing best practices to strengthen department expertise
Support business growth efforts, contributing to audits, proposals, and identifying opportunities for platform expansion or campaign scale within existing accounts
Provides feedback, direction and mentorship to Jr Paid Media members