Paid Media Strategist - Remote

Alliance Animal Health•Raleigh, NC

16h•Remote

About The Position

Alliance Animal Health is a rapidly expanding network of veterinary practices throughout the U.S., providing business support in areas such as hiring, marketing, HR, finance, and operations. This role is directly responsible for the performance of over 30 practices within our clinic partner network, ensuring their seamless onboarding onto paid media platforms. The position involves measuring and optimizing campaigns to exceed internal KPI benchmarks and program goals, implementing and configuring conversion tracking, and providing insights on paid media funnels to stakeholders. The strategist will contribute to an A/B testing pipeline, brainstorm innovative client targeting strategies, and analyze campaign performance to identify and act on trends. They will also identify and address conversion barriers, collect lead quality feedback, and collaborate with the data & analytics team. Additionally, the role requires preparing reports, understanding market demand and business trends to develop strategies, and working with regional marketing and operations teams to support individual practice needs through paid media.

Requirements

Highly analytical and detail oriented, able to identify trends as they’re unfolding and spot a needle in a haystack at a glance.
Problem solver: When performance looks off, you aren’t satisfied with surface level answers. You want to know the “why” behind it and will dig into the data to find the insights you need to satisfy your curiosity.
3-5 years of hands-on experience directly managing search, Pmax, LSA, and demand gen campaigns while successfully reaching pre-defined performance targets (CPL & CAC).
Successfully managed 30+ accounts while achieving campaign / growth goals.
Deep understanding of metrics like avg CPC, CTR, CVR, CPA, and the levers you need to pull to impact CPL, CAC, and ROAS.
Hands-on experience with additional paid channels like Microsoft Ads and Meta Ads, and are comfortable leading performance management across channels.

Nice To Haves

Agency and/or multi-unit experience is preferred.

Responsibilities

Directly responsible for performance on 30+ practices across our clinic partner network
Ensuring the regular and seamless onboarding of practices onto paid media
Measuring and optimizing campaigns to beat internal KPI benchmarks and program goals
Implementing and configuring conversion tracking and attribution across multiple conversion paths for single and multi-location practices
Providing insights & feedback on all stages of our paid media funnels to relevant stakeholders
Contributing to our A/B testing pipeline to brainstorm and help implement a robust testing strategy to ensure we’re maximizing campaign performance
Brainstorming new and innovative ways to target our clinics’ most valuable clients to drive incremental lead & client volume
Regularly analyzing campaign performance, identifying potential trends as they occur, and working with cross-functional stakeholders to encourage positive trends while course-correcting negative trends
Identifying potential pain points / barriers to conversion and brainstorming innovative ways to overcome them
Collecting lead quality feedback from cross-functional stakeholders and distilling into an actionable plan to improve performance
Working closely with our data & analytics team to validate campaign performance data
Preparing weekly / monthly reports and presentations for internal and external stakeholders
Grow to understand macro and micro search demand, seasonality, and business trends, then develop campaigns / strategies to capitalize on them
Collaborate with our regional marketing and operations teams to better understand each practice’s individual needs, and how to leverage paid media to support them