Paid Media Strategist (Remote Canada)

Directive•Toronto, ON

11d•Remote

About The Position

Directive Consulting is a performance marketing agency specializing in SaaS and Tech companies. They utilize a proprietary Customer Generation methodology, focusing on SQLs and customers rather than traditional MQLs, to deliver comprehensive digital marketing strategies across Paid Media, SEO/Content, CRO, and Video. The company is continuously seeking talented professionals who excel at crafting strategies, developing compelling content, and delivering value, particularly those who thrive in fast-paced environments, are analytical, and passionate about B2B tech and SaaS marketing. The Paid Strategist role is a crucial, client-facing position responsible for daily client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders to execute Paid Media deliverables. This role offers the opportunity to gain experience in developing high-performing Paid strategies for enterprise SaaS businesses, and is internally referred to as Account Strategist, Paid Media.

Requirements

3+ years experience working at a performance/digital marketing agency
Experience working specifically with B2B SaaS/tech clients in an agency setting
Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
Ability to drive results and measure via OCT
Proven and measurable success with mid-market or enterprise accounts
A unique perspective on how to drive value for SaaS
Ability to translate and articulate strategy and tell stories with data
Equal parts competitive and curious; you’re a true problem solver
You live on the cutting edge of the industry, always looking for opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
You’re quality-obsessed and have not lost your soul for advertising
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations
Travel to visit clients approximately once per year, per client or as needed

Responsibilities

Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
Drive referrals via client relationships and professional network
Build strategies for clients each quarter
Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Understand the value of Programmatic campaigns
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are being achieved
Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Benefits

Set living wage at Directive
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
100% employer-paid health plan for you and a 50% employer contribution for your dependents
Access to certified therapists through Spring Health
Membership to Headspace
Gympass membership
Unlimited PTO (2-week minimum)
Paid Company Holidays
Your Birthday Off
End of Year Recharge (Closed December 24 - January 1)
Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure, which scales in total amount over time
Annual Anniversary Trip with peers and executive leadership for fun and entertainment!