Paid Media Specialist

GO Media • Raleigh, NC

2d

About The Position

GO Media is looking for a Paid Media Specialist to plan, execute, and optimize paid advertising campaigns for a portfolio of agency clients. You'll own day-to-day performance across search and social platforms — Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, YouTube, and other emerging channels — building full-funnel strategies that move clients from awareness through lead generation and revenue growth. This role reports to the Digital Lead and works closely with account management and creative teams. You're not brand-new to paid media: you've run campaigns before, you know your way around Google Analytics, and you're ready to bring that experience to a fast-paced agency environment managing multiple client accounts at once.

Requirements

• Bachelor's degree in Marketing, Analytics, Business, or a related field, or equivalent hands-on experience.
• 2–4+ years of hands-on experience managing paid search and paid social campaigns; agency experience strongly preferred.
• Demonstrated expertise in Google Ads and Meta Ads Manager, including campaign structure, bidding strategies, and audience targeting.
• Working experience with LinkedIn, TikTok, and/or YouTube advertising.
• Advanced proficiency in Google Analytics (GA4) — comfortable building reports, segments, and pulling insights independently.
• Familiarity with modern attribution models and cross-channel measurement.
• Experience managing multiple client accounts and budgets at the same time without dropping details.
• Clear written and verbal communication skills; able to explain performance data to non-technical stakeholders.

Nice To Haves

• Exposure to landing page optimization and CRO best practices.

Responsibilities

• Strategize, build, launch, and manage paid media campaigns across Google Ads, Meta Ads Manager, LinkedIn, TikTok, YouTube, and other platforms as client needs require.
• Develop full-funnel paid media strategies that support awareness, engagement, lead generation, and revenue goals for each client.
• Own campaign performance for multiple client accounts simultaneously — pacing budgets, adjusting bids, and reallocating spend to hit each client's goals.
• Structure campaigns using modern best practices, including automated/algorithm-friendly campaign types (e.g., Google Performance Max, Meta Advantage+) and smart budget allocation.
• Conduct keyword, audience, and competitive research to inform targeting and campaign strategy.
• Build and execute structured testing roadmaps spanning creative, audience, and landing page tests to identify high-performing messaging and formats.
• Write and test ad copy and collaborate with the creative team on assets for A/B and multivariate testing.
• Leverage AI-powered campaign features, automation tools, and platform optimization models to improve performance at scale.
• Use Google Analytics (GA4) as a primary tool to analyze performance data, diagnose underperformance, and identify opportunities to improve KPIs (CPA, CPL, ROAS, CTR, conversion rate, etc.).
• Build reporting dashboards and clear, client-ready performance summaries, and communicate insights and recommendations to account managers and clients.
• Stay current on platform updates and industry best practices, and proactively recommend new tactics or channels.
• Partner with the Digital Lead on account strategy, forecasting, and budget planning.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level