Paid Media Specialist

Dotdash Meredith•New York, NY

23h•$67,000 - $80,000•Hybrid

About The Position

The Paid Media Specialist is tasked with managing all Search, Social and Native advertising campaigns to deliver on obligations to our clients. The successful candidate will have an operational mindset and work closely with internal stakeholders to traffic, distribute, and optimize campaigns across social platforms, SEM and Native advertising platforms, while optimizing buying tactics to maximize performance and maintain cost efficiencies. This position is hybrid in-office, with the ability to work remotely for up to 2 days per week. The Paid Media team is a lean, highly effective team that supports People Inc.’s digital ad sales business, leveraging a variety of advertising platforms to deliver +$100M annual revenue. Weight % Accountabilities, Actions, and Expected Measurable Results 30% Day-to-day campaign trafficking and management of People Inc’s ad products that require non-O&O distribution 20% Analyze campaigns to ensure even pacing, full delivery, and optimal performance 15% Manage campaign volume & performance by channel while ensuring goals are on pace to meet client obligations 10% Find efficiencies in reports, products, and activation processes to improve turnaround times while mitigating errors 5% Respond to internal and client inquiries about product capabilities, specs, and limitations as well as campaign performance 5% Manage media budgets in order to maintain margin thresholds 5% Monitor accruals and communicating any revenue risk to appropriate teams 5% Work with advertising partners on product updates and implement updates to paid campaigns when appropriate 5% Assist on reporting, forecasting, and dashboard builds to improve visibility for senior leadership

Requirements

Minimum of 3-years experience with digital ad serving systems with a focus in paid media distribution.
High attention to detail required.
Intermediate level of Excel required, including the ability to make and use pivot tables.
Basic proficiency in other Microsoft Office applications required.
Proven quantitative analytical abilities
Must enjoy & effectively build relationships with internal & external contacts.
Ability to collaborate and work cross-functionally.
Positive attitude and ability to work under tight time restrictions.
Good verbal and written communication skills.
Motivated self-starter with a collaborative and entrepreneurial spirit
Thrive in a fast-paced environment, with multiple demands and shifting priorities

Nice To Haves

B.A. in marketing, business, communications or related fields preferred.

Responsibilities

Day-to-day campaign trafficking and management of People Inc’s ad products that require non-O&O distribution
Analyze campaigns to ensure even pacing, full delivery, and optimal performance
Manage campaign volume & performance by channel while ensuring goals are on pace to meet client obligations
Find efficiencies in reports, products, and activation processes to improve turnaround times while mitigating errors
Respond to internal and client inquiries about product capabilities, specs, and limitations as well as campaign performance
Manage media budgets in order to maintain margin thresholds
Monitor accruals and communicating any revenue risk to appropriate teams
Work with advertising partners on product updates and implement updates to paid campaigns when appropriate
Assist on reporting, forecasting, and dashboard builds to improve visibility for senior leadership