Paid Media Specialist

Tommy's•Holland, MI

3d•Onsite

About The Position

Tommy’s is looking for a Paid Media Specialist to be responsible for crafting and executing campaigns that drive results and revenue using channels like Meta and programmatic platforms. This role combines hands-on, in-platform work with a strong analytical mindset to monitor KPIs and optimize performance. You’ll collaborate with our in-house creative and retail teams to ensure that campaigns align with the business goals and deliver measurable impact.

Requirements

Advanced degree or equivalent formal training/certifications and experience in marketing or related field required
2+ years experience in Paid Media
Familiarity with Digital Marketing Metrics and KPIs
Ability to analyze data and provide data-driven/evidence-based results
Desire for continued education in the ever-changing digital landscape
Google Analytics Certification
Technical savvy and proficient in Microsoft Office; experience within database systems a plus
Excellent written and oral communication skills
Process-oriented and strong collaborator with ability to communicate and manage well at all levels of the organization and across various departments
Strong organizational and time management skills; ability to multitask and prioritize workload
Highly adaptable with strong problem-solving and critical thinking skills; ability to exercise good judgment and make sound data-backed decisions
High level of integrity and dependability with a strong sense of urgency and results-orientation
Views customer care as high priority; exhibits a positive can-do attitude
Displays a strong initiative and drive to identify gaps and fill them

Responsibilities

Plan, develop, and implement paid media campaigns for Tommy’s Express Car Wash’s Brand Fund and In House Agency while supporting the national brand and strategy.
Oversee end-to-end management of nationwide paid media campaigns across various platforms, ensuring maximum ROI (return on investment) and adherence to budget constraints.
Coordinate with Paid Media Manager to develop and execute campaigns including but not limited to Meta, Google Ads, and other programmatic platforms.
Collaborate effectively with the other members of the Paid Media team, Creative team, and Retail team to meet the goals defined by the company.
Provide data to show revenue growth from paid media efforts
Consult with Regional Marketing Consultants to recommend Paid Media strategies to our Franchise Partners
Leverage CRM data and audience insights to inform segmentation, targeting, and offer development
Identify, monitor, and report on monthly performance and KPIs
Initiate and execute tests to push the bounds of our ad strategies
Identify problems and inefficiencies in both campaigns and processes and implement effective solutions promptly
Stay current on the latest paid media trends and best practices
Other duties as assigned; duties and responsibilities may change at any time with or without notice.

Benefits

Base pay and eligibility for annual profit-sharing bonus
Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance
Dependent Care FSA with on-site Daycare options
401k match and complimentary financial planning services
Paid time off and paid holidays
Opportunity for continued education and tuition assistance
Valuable learning and development program
Significant ability to grow internally for motivated and strong performing team members
Fun, energetic, family-oriented work culture with an emphasis on team member morale
Growing nationwide brand / presence