Paid Media Specialist

Olly Olly • Charlotte, NC

8d • Remote

About The Position

We’re Olly Olly, a fast-scaling SaaS company that transforms how small business owners grow and thrive by simplifying their marketing. Now, we’re searching for a Senior Paid Media Manager—a seasoned, results-driven expert ready to lead high-performing campaigns and optimize conversion-focused landing pages for ultimate growth. If you’re at the top of your game in Google Ads, Meta (Facebook & Instagram), and YouTube, and have a proven track record of crafting campaigns that deliver measurable results, let’s talk. Bonus points if you bring CTV advertising experience to the table.

Our Vision
At Olly Olly, we simplify marketing for small business owners, giving them the freedom to focus on what they love. By combining creativity, technology, and data-driven insights, we build solutions that create real-world impact.
We aim to be the ultimate all-in-one platform for small business growth, empowering owners to manage every part of their business effortlessly.
Our journey began as an agency, helping thousands of clients succeed. Now, we’re entering an exciting new chapter: becoming a SaaS-first company. By integrating human expertise with AI and automation, we’re creating affordable, impactful solutions that offer business owners peace of mind and measurable success.

Why We Need You
We’re seeking a Paid Media Specialist (Google PPC & LSA Expert) to guide and optimize digital ad strategies across a portfolio of clients. In this role, you’ll evaluate campaigns, provide strategic insights, and recommend actionable solutions to drive measurable ROI and help small businesses grow sustainably.
If you’re a data-driven digital advertising expert with a knack for customer success and innovative solutions, we’d love to meet you.

The Impact You’ll Have
Campaign Strategy & Oversight
Build, launch, and optimize high-performing Google PPC, Local Services Ads (LSA), and Meta campaigns tailored for small-to-medium-sized home services businesses, maximizing qualified lead volume and converting lower budgets into scalable, high-ROI growth.
Evaluate and provide feedback on the setup and performance of ad campaigns across Google PPC, PMAX, LSA, and Meta platforms to ensure alignment with client goals.
Offer strategic insights to the Account Manager on keyword research, audience targeting, and competitive positioning to refine overall campaign approaches.
Report monthly on performance metrics (CTR, CPC, ROAS, conversions) and collaborate with execution teams to recommend high-level adjustments for improved outcomes.
Act as a thought leader on campaign strategy, guiding conversations around creative direction and advertising best practices without direct involvement in implementation.
Own Your Book of Business
As a Paid Ad Strategist at Olly Olly, you’ll manage your own portfolio of clients, fostering strong relationships and delivering personalized insights to maximize their ROI. You’ll hold regular touchpoints with your clients—either monthly or every other month—depending on their spend levels, ensuring their campaigns remain aligned with their goals and optimized for growth. Your role is pivotal in driving long-term success for your clients while contributing to Olly Olly’s mission of empowering small businesses.

Requirements

• Proven expertise in creating, managing and optimizing Google PPC and LSA campaigns with demonstrated success.
• Strong knowledge of Meta Ads Manager to create and manage Facebook and Instagram ad campaigns.
• Familiarity with Google PMAX campaigns, analytics tools, and advertising KPIs (CTR, CPC, ROAS, conversions).
• Ability to manage multiple campaigns in a dynamic, fast-paced environment.
• Strong English speaking and writing skills required (near-native or fluent proficiency).

Nice To Haves

• Certifications in Google Ads and Meta Advertising.
• Experience with YouTube Ads and video marketing strategies.
• Background in SEO, website design, or lead management tools.
• Background working with small to medium size businesses in the home services industries
• Familiarity with digital marketing agency workflows and processes.
• Creative problem-solving and the ability to translate metrics into actionable recommendations.
• CTV advertising experience

Responsibilities

• Build, launch, and optimize high-performing Google PPC, Local Services Ads (LSA), and Meta campaigns tailored for small-to-medium-sized home services businesses, maximizing qualified lead volume and converting lower budgets into scalable, high-ROI growth.
• Evaluate and provide feedback on the setup and performance of ad campaigns across Google PPC, PMAX, LSA, and Meta platforms to ensure alignment with client goals.
• Offer strategic insights to the Account Manager on keyword research, audience targeting, and competitive positioning to refine overall campaign approaches.
• Report monthly on performance metrics (CTR, CPC, ROAS, conversions) and collaborate with execution teams to recommend high-level adjustments for improved outcomes.
• Act as a thought leader on campaign strategy, guiding conversations around creative direction and advertising best practices without direct involvement in implementation.
• Manage your own portfolio of clients, fostering strong relationships and delivering personalized insights to maximize their ROI.
• Hold regular touchpoints with clients (monthly or every other month) depending on their spend levels, ensuring their campaigns remain aligned with their goals and optimized for growth.
• Conduct thorough PPC landing page reviews and UX audits to ensure landing pages are optimized for high conversion rates, speed, and seamless lead capture.
• Partner with and advise Account Managers during client conversations to recommend budget adjustments, campaign optimizations, and strategy shifts that drive client ROI and unlock upsell opportunities.
• Take direct ownership of client retention and campaign performance by tying lead volume directly to real-world business outcomes, continuously optimizing accounts to ensure long-term client success and low churn.

Benefits

• Competitive pay: A salary that truly reflects your expertise and experience, plus commission.
• 401(k) match: Matched up to 4% after your first year.
• Comprehensive insurance: Medical, dental, and vision coverage.
• Flexible work: 100% remote, with core hours for seamless collaboration.
• Work-life balance: Generous PTO, including 15 vacation days and U.S. holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed