Paid Media Specialist

Holley Performance • New Braunfels, TX

1d • Onsite

About The Position

Simpson Race Products, part of Holley Performance Brands, is looking for a curious, analytical, and detail-oriented Paid Media Specialist to join our Safety & Racing team in New Braunfels. In this role, you’ll help execute and optimize digital advertising campaigns for an iconic portfolio of automotive and motorsports safety brands. You’ll gain hands-on experience across leading advertising platforms, use performance data to improve campaigns, and contribute directly to revenue growth. At Simpson Race Products, we live and breathe high-performance safety. Our family of brands includes Simpson Racing, Stilo, HANS, RaceQuip, Simpson Auto, and Simpson Motorcycle—names trusted by racers and riders around the world. Since 1959, we’ve developed innovative safety equipment designed to protect, perform, and push limits. As part of Holley Performance Brands, we combine that racing heritage with the resources and reach of a leader in automotive performance.

Requirements

• A natural curiosity about digital advertising and campaign performance.
• Strong attention to detail and a commitment to accurate, organized work.
• Comfort working with data, recognizing patterns, and asking thoughtful questions.
• The ability to manage multiple priorities in a fast-paced environment.
• Clear communication and a collaborative approach to working with teammates and external partners.
• A desire to learn, experiment, and grow your paid media expertise.
• An interest in motorsports, automotive performance, racing, or enthusiast brands.

Responsibilities

• Assist with the setup, trafficking, and day-to-day monitoring of campaigns across Google Ads, Meta, TikTok, LinkedIn, Pinterest, display networks, and other paid media platforms.
• Prepare daily and weekly performance reports, identify trends or unusual activity, and promptly escalate issues to the Paid Media Manager.
• Support A/B testing by building ad variations, tracking results, documenting insights, and helping refine creative and audience-targeting strategies.
• Assist with audience development, keyword research, negative keyword management, and retargeting-list creation.
• Maintain creative asset libraries and ensure advertisements are properly tagged, organized, current, and delivered on schedule.
• Coordinate with internal teams and agency partners to support campaign launches and ongoing optimization.
• Create and review UTM tags, perform quality checks on tracking links, and assist with attribution reviews to support accurate performance measurement.
• Turn campaign data into practical insights and opportunities for continuous improvement.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed