Paid Media Specialist

Incubeta

About The Position

The Paid Media Specialist is responsible for executing, optimizing, and analyzing paid media campaigns with a high level of technical rigor, ensuring measurable results aligned with client and business objectives. The Specialist will bring the Paid Media strategy to life by ensuring high-quality campaign execution, efficient budget management, accurate platform implementation, and continuous generation of actionable insights to improve performance.

Requirements

Ability to prioritize tasks, meet deadlines, and remain focused in a fast-paced environment.
Ability to challenge assumptions, identify root causes, and propose improvements.
Ability to interpret data and dashboards and translate findings into actionable insights.
Commitment to delivering accurate, high-quality work from the start.
Ability to recognize when support is needed and collaborate effectively with others.
Willingness to stay current with tools, processes, technologies, and methodologies.
Ability to adapt quickly to new tools, teams, priorities, and processes.
Ability to maintain clear records of processes, learnings, deliverables, and work within company guidelines.
Ability to communicate progress, challenges, and results clearly, both verbally and in writing.
Takes responsibility for the overall outcome, not only their individual tasks.
Bachelor's degree in Advertising, Communications, Marketing, or a related field.
2+ years of experience in branding and/or performance marketing and digital media buying, with experience across platforms such as: Google Ads, Microsoft/Bing Ads, DV360, Campaign Manager 360, Search Ads 360, Meta (Facebook & Instagram), LinkedIn.
Experience with reporting tools such as Looker Studio.
Experience with digital measurement tools, including Google Analytics 4 (GA4), pixel implementation, and tagging.
Strong ability to develop branding and/or performance media strategies.
Intermediate to advanced English, with the ability to read technical documentation and communicate with global clients.

Nice To Haves

Master's degree in Digital Marketing, Analytics, or Business Management is a plus.
Experience in consulting, agency, or client-services environments is a plus.
Google Ads Certifications (Search, Display, Video, Shopping)
Meta Blueprint
Google Analytics 4 Certification
Google Marketing Platform Certifications (DV360, CM360, SA360)

Responsibilities

Set up, launch, and monitor multi-channel paid media campaigns, ensuring accurate technical implementation and alignment with the defined strategy.
Develop and maintain detailed media plans, monitor campaign data, manage alerts and automation, identify performance or spend deviations, and ensure all tactical elements are accurately executed within the relevant platforms.
Perform regular, data-driven optimizations to improve campaign performance and maximize KPIs such as ROAS, CPL, and CPA.
Monitor daily pacing to ensure spend remains within budget and adjust investment levels according to campaign needs.
Ensure campaigns follow technical standards, platform best practices, tracking requirements, and QA processes.
Create clear reports and actionable insights that explain performance and identify opportunities for improvement.
Maintain accurate processes, records, documentation, and operational learnings to ensure traceability and efficiency across the team.
Work closely with CSMs, Data, Creative, Client teams, and the Head of Paid Media to execute integrated campaigns and resolve technical or operational needs.
Stay up to date with certifications, industry trends, platform updates, and new capabilities to strengthen technical expertise and contribute innovation.
Contribute tactical analysis, benchmarks, audits, and basic campaign configurations to proposals and pitches led by the Head of Paid Media.