Paid Media Specialist

Hudson Automotive Group•Charleston, SC

21h•$68,000 - $73,000•Remote

About The Position

Hudson Automotive Group is seeking a Paid Media Specialist with proven automotive dealership marketing experience to join their growing marketing team. This is a fully remote position, and candidates must be located in South Carolina within proximity to Hudson Automotive's Corp HQ. The company offers a collaborative work environment and a customer-centric culture. They are a 3rd generation family-owned group and one of the fastest-growing auto dealer groups and management companies in the Southeast U.S.

Requirements

Proven automotive dealership marketing experience.
Tier 1 automotive advertising agency experience (Required).
Active Google Ads Search Certification (Required).
2 years of experience managing digital advertising campaigns across Google Ads and Meta Ads platforms.
Proficiency in GA4 and digital campaign reporting tools.
Strong analytical skills with the ability to interpret data and provide actionable insights.
Results driven ability with familiarity of CPA, CPC, CTR, and ROAS.
Outstanding written and verbal communication skills.

Nice To Haves

Strong analytical skills, with experience in Google Analytics, bid management, and ad serving platforms.
Excellent communication skills and experience presenting data insights to stakeholders.
Ability to thrive in a fast-paced environment and manage multiple projects under tight deadlines.

Responsibilities

Develop and optimize multi-channel campaigns independently.
Present data insights to stakeholders.
Manage multiple projects and accounts with attention to detail.
Prepare marketing and other reports and present to dealership management/leadership.