Paid Media Manager (Contractor)

LTK USA

3d • Remote

About The Position

The Paid Media Manager will be responsible for the execution of boosting Creator posts on Instagram and TikTok, from start to finish. This includes campaign set-up, targeting parameters, implementation of UTM tracking, and reporting on campaign performance for brands in various verticals such as Fashion, Beauty, Big-Box retailers, and retail media networks. The ideal candidate will have 5+ years of digital media experience, specifically in paid social (META and TikTok), and will manage and coordinate budgets, planning calendars, assets, materials, and approvals. The role requires marketing knowledge with creativity and passion to deliver exceptional digital marketing. Experience implementing and managing paid social campaigns, working closely with creator content and influencer marketing campaigns, collaborating with sales departments, and analyzing results and performance is essential.

Requirements

• 5+ years of experience with paid social media, for DTC/B2C brands.
• Hands on keyboard, implementation, and execution of campaigns is a must.
• Base knowledge of UTM parameters.
• Ability to multitask, prioritize and collaborate to meet deadlines in a dynamic fast-paced environment
• A mindset focused on seizing opportunities and moving with urgency
• Dedication to fierce prioritization and operational excellence
• Adaptability to a dynamic, fast-moving environment
• A growth mindset and openness to feedback

Nice To Haves

• Experience implementing and managing paid social campaigns, working closely with creator content, and influencer marketing campaigns
• Collaboration with sales departments
• Analyzing results and performance

Responsibilities

• Develop, strategize, and execute creator boosting campaigns against targeted audiences from ideation to post campaign analysis
• Facilitate teams campaign operations and workflow deadlines, deliverables and processes to ensure successful and on-time campaign execution
• Support the Marketing team by monitoring KPIs (such as website traffic, top-of-funnel conversions, ads performance, and revenue) and informing on findings
• Perform analysis of key business metrics to evaluate success and growth opportunities
• Coordinate boosting efforts with Campaign Operations team

Benefits

• Competitive compensation and benefits package to meet the needs of you and your family
• 401(k) with LTK company matching
• Medical Insurance, Vision Insurance, Dental Insurance
• Paid Maternity Leave and Paid Paternity Leave
• Summer Fridays and Flexible PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level