Digital Marketing Contractor - Paid Media

MSC Cruises • Fort Lauderdale, FL

1d • Hybrid

About The Position

The Paid Digital Media Contractor role focuses on media technology, tagging, and measurement across paid digital channels. This role partners with agencies and internal teams to define and implement tracking frameworks, support platform integrations, and ensure data accuracy. Responsibilities include translating media plans into technical requirements, overseeing tagging and data layers, and delivering insights to optimize campaign performance. This role is fully remote or based in the Miami office up to four days per week for candidates located in the area.

Requirements

• Experience supporting paid media planning, measurement, or analytics in a digital marketing environment (e.g., paid social, search)
• Proven ability to collaborate with media agencies, analytics teams, and cross-functional stakeholders
• Familiarity with digital ad platforms, audience targeting, and performance measurement
• Strong understanding of modern analytics tools, including GA4 and/or Adobe Analytics
• Detail-oriented, highly organized, and able to manage multiple workstreams in a fast-paced environment
• Ability to translate technical concepts into clear, actionable guidance
• Bachelor’s degree required
• 7+ years of experience in digital marketing strategy, planning, and measurement, with a proven ability to scale channels and optimize KPIs
• Strong understanding of the media landscape across traditional and digital channels, with hands-on experience executing multi-channel campaigns and managing agencies
• Proficiency in web analytics, A/B testing, and attribution, with a data-driven, analytical, and problem-solving mindset
• Effective communicator able to influence cross-functional teams; collaborative and accountable in fast-paced environments
• US Passport or US Permanent Resident

Responsibilities

• Define media tagging and measurement requirements with Media AOR and internal analytics teams
• Partner with web and tech teams to implement pixels, Floodlights, conversion tracking, and data layers (e.g., CAPI)
• QA tracking and troubleshoot discrepancies across GA4 and/or Adobe Analytics
• Support integrations across platforms like Google Ads, SA360, DV360, and travel-related products (e.g., Google Flights, cruise integrations)
• Maintain documentation, tagging standards, taxonomy, and platform best practices
• Act as a day-to-day planning and technical partner for paid media
• Review media plans to ensure alignment with measurement strategy and platform requirements
• Translate media plans into clear website, tagging, and analytics requirements
• Drive consistent processes and communication across media, analytics, and internal teams

What This Job Offers

• Career Level: Mid Level