Paid Media Lead, Digital Media (Starlink)

SpaceX•Hawthorne, CA

13d•Onsite

About The Position

SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today SpaceX is actively developing the technologies to make this possible, with the ultimate goal of enabling human life on Mars. PAID MEDIA LEAD, DIGITAL MEDIA (STARLINK) Engineered and operated by SpaceX, Starlink delivers high-speed, low-latency internet to users all over the world. The Paid Digital Media Lead will be responsible for active day-to-day management of global paid media campaigns for Starlink’s business-to-consumer and business-to-business products. This will include the development of campaign strategies, initial campaign setup, ongoing optimizations, creative and copy development, and delivering performance reporting. This role requires the ability to operate on both a strategic and tactical level with a desire to drive efficient campaign results through the use of data analysis and testing while collaborating with a team of stakeholders across marketing, product, and finance.

Requirements

Bachelor’s degree
3+ years of experience in performance media, paid social, paid display, and paid search in e-commerce or verticals with performance/direct response objectives

Nice To Haves

Deep understanding of paid media (all channels) and strong knowledge of the media industry
Bachelor’s degree in business, economics, marketing, e-commerce, or a related field
5+ years of direct, hands-on experience managing media buying, optimization, and strategic planning preferably for paid search and display channels
Knowledge of what works across Google Search and Google Display platforms and experience in multi-channel marketing strategy
Experience with analytics platforms like Google Analytics
Strong quantitative, analytical, and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions
Experience with user-based or geographic lift testing, structured A/B or multivariate ad copy, and/or landing page testing
Excellent written and verbal communication skills while addressing various stakeholders across creative, content, marketing, product, and finance teams
The ideal candidate should be able to present business cases, document models, analyses, and results to influence important decisions
Ability to embrace rapid iterations rooted in a culture that sets demanding goals and moves extremely fast

Responsibilities

Drive and optimize global paid media campaigns based on CAC and LTV, through various digital marketing channels, including search, social, display, and videos
Own campaign management from end to end – manage audience targeting and segmentation, keyword research, competitive analysis, messaging, creative, measurement, and reporting
Drive creative asset ideation, and optimization with our internal creative team and creative agency
Develop experimentation roadmap to improve performance and uncover new opportunities, including running structured A/B testing and channel lift testing to determine the incrementality of digital media strategies and channels
Monitor campaign performance and pacing against business goals, develop performance reporting, ad hoc analysis, and campaign recommendations to drive incremental growth
Establish channel forecasts and budget recommendations to adjust campaign strategies based on learnings and opportunities
Maintain relationship with digital ad platforms and third-party vendor