Sr. Lead Digital Marketing Manager, Paid Media

Applied Systems, Inc.•Atlanta, GA

1d•Hybrid

About The Position

We’re looking for a Sr. Lead Digital Marketing Manager, Paid Media to join our Digital Marketing team and make a real difference for the people who depend on our products every day. You’ll set and evolve full-funnel paid media strategy and programs across PPC (Google Ads and Microsoft Advertising), Paid Social, and other channels to accelerate MQL volume and quality while lifting brand awareness across Applied’s portfolio. This role applies specialized expertise to solve complex performance and measurement challenges, anticipate platform and market shifts, and makes independent investment tradeoffs to maximize pipeline impact. Here, you’ll have a voice in how the work gets done, room to try things differently, and the trust to move it forward.

Requirements

10+ years of professional experience, including 7+ years in B2B paid media owning PPC, paid social, and/or CTV programs; SaaS experience preferred.
Deep platform expertise across Google Ads, Microsoft Advertising, and paid social platforms (LinkedIn, Meta), with hands‑on CTV experience (e.g., MNTN, YouTube).
Strong analytical and measurement foundation, including GA4, Excel, visualization tools, UTMs, taxonomies, and conversion tracking.
Proven performance impact, consistently hitting MQL targets while protecting lead quality and ROAS.
Strategic, independent operator able to make investment tradeoffs, solve ambiguous performance challenges, and operate with minimal supervision.
Effective cross‑functional leader and communicator, experienced driving complex initiatives and presenting strategy, insights, and test results to executive stakeholders.

Responsibilities

Own full‑funnel paid media strategy across the portfolio, translating business priorities into budgets, KPIs, and channel investments while leading cross‑functional initiatives and delivering executive‑ready insights to guide planning, prioritization, and governance.
Own and optimize high‑intent search programs across Google and Microsoft Ads, including bidding, keywords, testing, tracking, and CRO collaboration to drive MQL quality and ROAS.
Plan and execute audience‑based paid social and retargeting campaigns with structured experimentation, aligning creative and messaging across Marketing partners to drive consideration and assisted conversions.
Launch and scale awareness programs across CTV and video platforms, connecting upper‑funnel reach to downstream measurement through GA4 and retargeting integrations.
Own unified multi‑funnel KPIs and dashboards; diagnose performance issues, ensure channel hygiene, and deliver clear recommendations to support data‑driven decisions.
Define and enforce standards for UTMs, naming, QA, and data governance; document playbooks and best practices to ensure clean attribution and consistent execution.