Digital Marketing Manager - Paid Media

U.S. Bank•Horsham, PA

About The Position

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One. Job Description Position Overview Are you excited about the latest trends in digital marketing and ready to help shape the future of paid media at U.S. Bank? We’re looking for a Digital Marketing Coordinator to join our dynamic credit card marketing team. In this role, you’ll focus on cross -channel campaign execution, AI -powered optimization, and audience -first strategies to help grow our brand and drive results. This position is ideal for early - career marketing professionals eager to build hands -on experience in a fast -moving, collaborative environment.

Requirements

Bachelor's degree, or equivalent work experience
Four to six years of experience in marketing or related field

Nice To Haves

2+ years of experience in digital marketing, paid media, or a related field (internships and project work count!).
Familiarity with digital advertising platforms (e.g., Google Ads, Facebook Business Manager, or similar).
Hands-on experience using analytics tools to interpret campaign data.
Strong teamwork and communication skills; comfortable working in a collaborative, cross functional setting.
Organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
Adaptability and a growth mindset—eager to learn, open to feedback, and ready to take on new challenges.
Basic understanding of regulatory and compliance considerations in digital marketing
Thorough knowledge of marketing and sales strategies
Excellent verbal and written communication skills
Advanced knowledge of advertising/promotion and new business development
Strong analytical and research skills

Responsibilities

Support the planning, launch, and management of digital paid media campaigns across a variety of channels, including search, social, display, video, and emerging platforms.
Leverage AI-driven tools and data analytics to monitor campaign performance, optimize targeting, and enhance audience segmentation for improved results.
Demonstrate initiative and creativity by proactively identifying opportunities for campaign improvement and bringing new ideas to the team.
Collaborate closely with internal teams and agency partners to ensure campaigns are integrated, on-brand, and aligned with overall marketing goals.
Assist with campaign reporting, analyze key metrics, and share insights to inform future strategies.
Stay current on digital marketing trends, tools, and best practices, bringing fresh ideas to the team.
Work with stakeholders to ensure all campaigns meet compliance and regulatory standards.
Contribute to budget tracking and help coordinate campaign assets and timelines.
Support influencer marketing campaigns by coordinating and executing plans to promote U.S. Bank products
Apply creative thinking to campaign strategies and content development, helping the team stand out in a competitive market.

Benefits

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

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