Digital Paid Marketing Manager

INSTITUTE OF MNGT•Montvale, NJ

5d•$95,000 - $115,000

About The Position

The Digital Paid Marketing Manager is the primary owner and operator of IMA's paid digital marketing programs. This hands-on role is responsible for planning, building, launching, managing, optimizing, and reporting on digital campaigns that drive awareness, lead generation, membership growth, credential enrollments, and revenue. This individual will serve as the organization's in-house paid media expert and will be responsible for executing campaigns across Google, LinkedIn, Meta, and other digital advertising platforms. The role requires a highly analytical marketer who thrives in campaign execution, performance optimization, conversion analysis, and continuous testing. Working closely with Marketing Strategy, Content, and the Digital Marketing Team, the Digital Performance Marketing Manager will transform campaign objectives into measurable business outcomes through data-driven execution and optimization.

Requirements

5+ years of hands-on performance marketing or digital advertising experience.
Proven success managing and optimizing paid media campaigns across Google, LinkedIn, and Meta.
Strong experience with HubSpot campaigns, landing pages, workflows, and reporting.
Experience managing advertising budgets and driving measurable ROI.
Advanced analytical skills with the ability to translate data into actionable recommendations.
Experience creating executive-level performance reports and dashboards.

Nice To Haves

Experience in professional associations, education, certification, membership, SaaS, or B2B organizations.
Experience with Google Analytics, Looker Studio, and CRM integrations.
Familiarity with SEO and website optimization best practices.
Experience managing webinar, demand generation, and lead nurturing campaigns.

Responsibilities

Serve as the day-to-day owner of all paid digital advertising efforts across the organization.
Build, launch, manage, and optimize campaigns across Google Ads, LinkedIn Ads, Meta (Facebook and Instagram), Display and retargeting platforms, and Emerging digital advertising channels as appropriate.
Manage campaign budgets, bidding strategies, audience targeting, and conversion tracking.
Ensure campaigns are optimized to achieve lead generation, enrollment, membership, and revenue goals.
Monitor campaign performance daily and proactively adjust strategy to maximize return on investment.
Analyze campaign performance and identify opportunities to improve conversion rates, engagement, and cost efficiency.
Conduct ongoing A/B testing of ad creative, messaging, audience segments, landing pages, calls-to-action, and campaign workflows.
Continuously optimize campaigns to improve key performance metrics including CPL, CPA, ROAS, and conversion rates.
Develop recommendations for budget allocation and channel investment based on performance data.
Create and optimize landing pages, forms, workflows, and campaign tracking structures within HubSpot.
Support audience segmentation and lead nurturing efforts.
Ensure proper campaign attribution and reporting throughout the marketing funnel.
Develop dashboards and monthly reporting packages for marketing leadership.
Analyze campaign, channel, audience, and conversion data to uncover actionable insights.
Track and report on leads, conversions, cost per lead, cost per acquisition, return on ad spend, landing page performance, campaign ROI, and funnel conversion metrics.
Present recommendations for optimization and future investment opportunities.
Manage campaign tracking, attribution, and UTM governance.
Ensure accurate measurement across advertising platforms, HubSpot, CRM systems, and analytics tools.
Identify opportunities to improve reporting capabilities and marketing technology utilization.
Maintain data integrity and campaign measurement standards.
Partner with Marketing Strategy Directors to execute integrated campaign plans.
Collaborate with Content, Creative, and Communications teams to develop and optimize campaign assets.
Provide performance insights that inform future marketing strategy and investment decisions.
Serve as the subject matter expert for paid media performance and digital campaign optimization.