Senior Director Paid Digital Marketing

Newrez•Fort Washington, NY

2d•Onsite

About The Position

Newrez is seeking a strategic marketing leader to serve as Senior Director, Paid Digital Marketing. This role owns Paid Digital strategy end-to-end: from current performance channels to emerging platforms, and inclusive of near-term growth goals to long-term brand and business outcomes. The incumbent will be a primary voice in defining the martech roadmap and vendor/agency partnerships to enable success. The ideal candidate will take a collaborative, customer-first, data-driven approach to designing GTM and expansion plans, through a measured test-and-learn mindset. This role requires deep cross-functional collaboration, expertise in paid digital marketing and marketing technology, lifecycle marketing, marketing measurement, and performance optimization.

Requirements

Bachelor’s degree required; advanced degree (MBA or related field) preferred.
10+ years of progressive experience in paid digital or related leadership roles, preferably within mortgage, consumer financial services, fintech, or enterprise-level B2C/B2B environments.
Deep expertise in paid digital strategy across customer growth and brand outcomes.
Proven track record of delivering measurable impact across paid digital platforms.
Strong understanding of marketing technology, marketing analytics, and experimental test design.
Experience managing large-scale budgets, vendor relationships, and cross-functional initiatives.
B2C experience is essential, with B2B (or B2B2C) preferred.
Familiarity with compliance, privacy, and governance frameworks related to digital marketing and emerging technologies.

Nice To Haves

Excitement around all things digital, AI, and innovation, with ability to balance worthwhile risks with long-term outcomes.
Comfort with failing fast to keep learning and iterating.
Strong leadership and team-building capabilities, highly resilient, with a focus on collaboration and cross-functional alignment.
Excellent verbal and written communication skills, with the ability to influence senior stakeholders and present to executive audiences.

Responsibilities

Develop and lead Paid Digital program
Responsible for all Newrez DTC Paid Digital strategies across current and new platforms and publishers, including but not limited to search, social, display, programmatic, other emerging platforms (e.g., AI-powered)
Develop and lead a profitable customer growth strategy, across customer expansion (cross-sell, recapture) and prospect acquisition goals.
Effectively activate on Brand campaign plans, and support additional organization priorities as needed, e.g., Recruiting, Joint Venture, Retail, and Correspondent businesses
Drive Paid Digital-related martech, vendor, and measurement strategy
Be an informed and active voice in identifying the right martech stack to drive paid digital scale and impact.
Help identify, select, and lead vendor and agency partnerships to deliver on program outcomes.
Develop sound, insights-driven GTM and expansion strategies that leverage actionable experimental test design to inform reliable measurement.