Digital Marketing Specialist (Paid Search)

Best Buy Canada

1d•CA$54,000 - CA$68,000•Hybrid

About The Position

Join Best Buy Ads as a digital marketing specialist (paid search), which we call a Sponsored Products Specialist. In this role, you will play a key role in our rapidly growing retail media network. With a focus on ad operations, you will execute the planning, optimization, and monetization in partnering with our marketplace sellers. You will be responsible for maximizing revenue and performance, while ensuring flawless execution for brand partners. The role requires flexibility to work beyond standard business hours to support sellers operating in time zones across Asia. This is a remote-first working model, leveraging in-person interactions for strategic, collaborative, and social purposes. The successful candidate needs to be in the greater Vancouver, BC area.

Requirements

2+ years of digital marketing or retail media experience
Ad operations experience with platforms such as Facebook Ads, Amazon Ads, Google Ads or Criteo
Strong background in paid search or performance marketing such as SEM
Ability to work flexible hours to support sellers based in China

Responsibilities

Own the end-to-end marketing relationship with Marketplace sellers, serving as main marketing point of contact and focusing on strategic planning, relationship building and business growth
Analyze performance across CPC, CTR, ROAS, revenue, SOV, and visibility
Onboard Marketplace sellers into Sponsored Products and Sponsored Brands
Manage, optimize, and pace Sponsored Products & Sponsored Brands campaigns
Build high performance advertising plans that achieve measurable business & sponsored brand outcomes
Partner and educate marketplace sellers on how to effectively conduct marketing campaigns through presentations, reviews, and one-on-one support
Identify opportunities to grow Marketplace advertising revenue