Paid Search Specialist

Comfrt•,

6d•Remote

About The Position

Comfrt is seeking a sharp, analytically driven Paid Search Specialist to manage their Google Ads program. This role involves owning the program from keyword strategy to creative testing, with a focus on AI-native paid media. The specialist will manage significant US ad spend, report directly to Growth leadership, and have autonomy to make decisions. The position requires a deep understanding of various Google Ads campaign types, data analysis, and reporting, with an emphasis on ROAS, CAC, and LTV efficiency. The role also involves hands-on evaluation of AI-native ad surfaces and coordination with other marketing teams.

Requirements

3–5 years managing Google Ads with direct hands-on ownership (not just reporting)
Experience managing $7+ figures in annual US Google Ads spend
Deep fluency across Search, Shopping, and Performance Max campaign types
Strong command of Google Analytics 4, Merchant Center, and Google Ads editor
Understands how to make data informed decisions based on MTA such as Triple Whale/Northbeam.
Solid DTC metrics literacy: ROAS, blended CAC, MER, new vs. returning customer split, LTV
Ability to build and maintain reporting dashboards without hand-holding
Clear, confident communicator who can distill complexity for non-technical stakeholders

Nice To Haves

Agency background with multi-client DTC or e-commerce portfolio at scale
Hands-on experience with AI-native formats: AI Max, Demand Gen, PMax asset testing

Responsibilities

Day-to-day management of Google Ads across Search, Shopping, Performance Max, Demand Gen, and YouTube.
Manage and optimize high-volume US ad spend ($7+ figures per year) with a relentless focus on ROAS, CAC, and LTV efficiency across the full funnel.
Campaign architecture and governance: keyword strategy, match type management, negative list hygiene, and search term analysis across a large, multi-SKU catalog.
Bid strategy and budget pacing across campaign types, balancing ROAS efficiency with top-of-funnel volume targets.
Structured creative and copy testing in partnership with Brand and Creative.
Weekly and monthly performance reporting for Growth and executive stakeholders.
Hands-on evaluation of AI-native ad surfaces: AI Max for Search, Performance Max signals optimization, Demand Gen placements, and Google's generative creative tooling.
Feed management and Shopping campaign health across our full product catalog, including Merchant Center troubleshooting and data quality oversight.
Cross-channel coordination with paid social (Meta/TikTok) and SEO teams to ensure consistent messaging, budget allocation logic, and full-funnel coverage.
Competitive monitoring and proactive identification of whitespace in the paid search landscape for our category.