Paid Media Manager

Launch Potato

2d•Remote

About The Position

This role is for a Paid Media Manager at Launch Potato, a digital media company reaching over 30 million monthly visitors. The company's mission is to connect consumers with leading brands through data-driven content and technology. This is a remote-first position with a global team. The role offers an opportunity to manage large-scale budgets and drive results for top advertisers, with training provided for platforms like Taboola and Outbrain. The position involves collaborating with a diverse, high-performing team across the Americas and gaining global experience in the Finance and Money Management space, specifically for the FinanceBuzz brand. The role requires occasional campaign monitoring after hours or on weekends.

Requirements

Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain
Proven ability to monitor and optimize campaign performance using data
Strong attention to detail with a focus on executional excellence and task management
Ability to collaborate across functions and communicate clearly in a remote work environment
Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross-functional needs change
Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz
3+ years of media buying experience, with a focus on performance-driven results across social and native ad campaigns

Nice To Haves

No prior native experience is required, as mentorship and training will be provided.

Responsibilities

Execute and manage social and native ad campaigns across platforms such Meta and Taboola
Monitor daily performance metrics and implement optimizations to creative, bids, and placements
Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth
Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results
Conduct competitor research and performance audits to surface new testing opportunities
Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery
Maintain campaign documentation and update performance trackers regularly to support team throughput