Paid Media Manager
About The Position
Benevity is seeking a Performance Marketing Manager to be the technical strategist for their paid and organic inbound programs. This role is part of the Growth Marketing team and reports to the Sr. Manager, Digital Marketing. The Performance Marketing Manager will act as the link between campaign strategy and channel execution, working with Demand Generation and ABM Managers to achieve pipeline goals. Key responsibilities include owning the technical setup and optimization of LinkedIn and Google paid programs, managing the SEO/AEO agency relationship, and overseeing the measurement infrastructure (Google Analytics, Google Tag Manager) for accurate tracking in HubSpot and Salesforce. The goal is to translate channel data into actionable insights to drive growth and maximize investment efficiency.
Requirements
- 3–5 years of experience in growth, performance, or digital marketing
- Hands-on experience managing paid media campaigns and navigating performance data dashboards
- Ability to communicate clearly about channel performance, trends, and strategic next steps
- Familiarity with long sales cycles and account-based marketing (ABM) approaches
- Experience or comfort with our tech stack, including HubSpot, Salesforce, Clay, Google Ads, LinkedIn Ads, YouTube, Meta Ads, Google Tag Manager, Google Analytics, and G2
Responsibilities
- Plan, execute, and optimize paid media programs across paid search, paid social (especially LinkedIn), and retargeting
- Prioritize target accounts and high-intent audiences while balancing awareness, intent capture, and efficiency across long sales cycles
- Monitor performance daily to proactively course-correct inefficiencies and partner with sales and ops to improve lead quality
- Track performance against baselines and measure success through qualified leads, pipeline influence, and account warming signals
- Contribute to dashboards and reporting in HubSpot, turning data into clear, actionable recommendations for stakeholders
- Own the maintenance of conversion tracking, GA4 events, and GTM configurations while regularly auditing tracking pixel health
- Run structured experiments with new audiences, ad formats, content structures, and messaging hypotheses to scale what works
- Collaborate cross-functionally with Demand Gen, ABM, Sales, BDR, and Marketing Ops teams to ensure data integrity and alignment
Benefits
- Innovative work
- Growth opportunities
- Caring co-workers
- A chance to do work that fills us with a sense of purpose
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
