Paid Media Manager

Montway Auto Transport•Schaumburg, IL

1d•Hybrid

About The Position

Montway Auto Transport is a leader in the U.S. Auto Transport industry, recognized by Inc. Magazine as one of the top 5000 fastest-growing businesses nationwide and a "Great Place to Work" for four consecutive years. Montway uses innovative logistics solutions and personalized customer service for fast and reliable consumer experiences, having safely shipped over 1,800,000 vehicles. We are seeking forward-thinking individuals for a collaborative environment. This role is for a highly experienced Paid Media Manager to lead paid acquisition strategy across Montway Auto Transport and its subsidiary brands. This position will be the internal owner of paid media strategy and performance, serving as the primary contact for the external agency and shaping long-term acquisition strategy across search, affiliate, and broader digital marketing channels. The ideal candidate possesses deep expertise in paid search, strong analytical and strategic thinking, and experience managing complex lead generation programs with substantial budgets. This individual should be comfortable challenging agency recommendations, identifying growth opportunities, improving attribution, and collaborating cross-functionally with SEO, affiliate, analytics, content, and development teams.

Requirements

4–6+ years of experience managing PPC and paid media campaigns in-house or in a strategic leadership role
Strong experience managing large-scale Google Ads and Microsoft Ads accounts with meaningful monthly spend
Proven experience managing external agencies and holding partners accountable to performance goals
Deep understanding of attribution, conversion tracking, lead generation funnels, and performance optimization
Strong analytical skills with experience using GA4, Looker Studio, Google Tag Manager, and CRM-integrated reporting systems
Experience collaborating closely with SEO, affiliate, analytics, and content teams within a larger acquisition strategy
Ability to communicate clearly with executives and translate performance data into business recommendations
Experience in highly competitive lead generation industries is strongly preferred
Strong organizational, communication, and project management skills
Experience working with affiliate partners to support acquisition strategy, evaluate traffic quality, and align cross-channel performance efforts

Nice To Haves

Familiarity with enterprise CMS/CRM environments, including Salesforce ecosystems, is preferred

Responsibilities

Own paid search and paid acquisition strategy across Google Ads, Microsoft Ads, and other performance marketing channels
Lead and manage the relationship with the external PPC agency, ensuring accountability, strategic alignment, and performance improvements
Develop full-funnel paid media strategies focused on lead quality, efficiency, revenue growth, and long-term scalability
Partner closely with SEO and affiliate marketing teams to ensure channel alignment, reduce overlap, and maximize overall search visibility and acquisition performance
Collaborate with SEO on landing page strategy, keyword targeting, search intent alignment, and SERP-level opportunities
Work alongside affiliate partners and internal stakeholders to evaluate traffic quality, attribution, incrementality, and partnership opportunities
Analyze campaign performance, attribution models, conversion paths, and customer acquisition trends across brands
Improve reporting and tracking accuracy across GA4, Salesforce, Google Tag Manager, and advertising platforms
Identify opportunities to reduce wasted spend, improve ROAS, and increase conversion efficiency
Evaluate new paid acquisition channels, automation tools, audience strategies, and AI-driven opportunities
Create executive-level reporting and communicate performance insights, risks, and opportunities to leadership
Support budget planning, forecasting, and long-term growth strategy across Montway and subsidiary brands