Paid Media Manager

Holley Performance • Bowling Green, KY

1d

About The Position

We are seeking a hands-on Paid Media Manager to execute and optimize digital advertising campaigns across multiple channels. This role reports directly to the Division Marketing Director with a dotted line to the Performance Marketing Director. You will own the day-to-day management of paid media within your division, translating strategy into measurable performance through disciplined execution, testing, and optimization. This is a highly analytical and execution-focused role suited for someone who thrives in a performance-driven environment.

Requirements

• 4–6 years of hands-on paid media experience (in-house or agency)
• Proven experience managing campaigns across Google Ads, Meta Ads Manager, and at least one additional platform (TikTok, LinkedIn, Pinterest, or programmatic)
• Strong analytical capabilities with experience in Google Analytics, Excel/Google Sheets, and reporting tools
• Experience managing annual media budgets in the $500K–$2M+ range
• Deep understanding of core performance metrics (CPA, ROAS, CTR, CVR, CPM) and optimization strategies
• Working knowledge of pixel implementation, UTM tracking, and attribution fundamentals
• Highly detail-oriented with strong organizational skills and the ability to manage multiple campaigns simultaneously

Nice To Haves

• Google Ads and/or Meta Blueprint certifications preferred

Responsibilities

• Plan, build, launch, and optimize campaigns across paid search (Google, Bing), paid social (Meta, TikTok, LinkedIn, Pinterest), and display channels
• Manage and pace budgets on a daily and weekly basis to ensure efficient allocation and achievement of performance targets
• Monitor campaign performance daily, identifying trends and making real-time optimizations to bids, budgets, audiences, and creative
• Execute ongoing A/B testing across ad copy, creative formats, audience segments, and landing pages; synthesize and communicate results
• Analyze campaign performance and generate reporting that translates data into clear, actionable insights and recommendations
• Partner with creative teams to brief, review, and iterate on ad assets based on performance data
• Manage audience segmentation, retargeting strategies, and customer match lists across platforms
• Stay current on platform updates, betas, and emerging ad products; proactively bring forward recommendations
• Support tracking, attribution, and pixel/tag implementation in partnership with analytics teams

Benefits

• Competitive medical, dental, and vision coveragestarting day one.
• 401(k) with company match
• Paid time off and9paid holidays
• Employee Assistance Program (EAP)
• Company-paid life andshort-termdisability insurance
• Employee discounts on Holley Performance Brands products, events,and partnerships
• Education Assistance program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed