Paid Media Manager

FacilityOS•North York, ON

20h•Hybrid

About The Position

FacilityOS is a fast-growing company redefining how facilities operate—bringing safety, security, and daily operations into one unified platform used by organizations around the world. As we continue to scale globally, we’re building a team of driven, curious people who want to make an impact. You’ll be part of a dynamic, collaborative culture where individuals are trusted to take ownership, solve meaningful problems, and grow in their careers. Our team comes together in-office twice a week to connect, collaborate, and build momentum. We’re proud to be recognized as one of Canada’s Best Workplaces™ for 2026, based on direct employee feedback—reflecting a culture built on trust, support, and high performance. If you’re looking to do your best work alongside a great team in a high-growth environment, FacilityOS is the place to build your career. We’re looking for a performance-driven Paid Media Manager to own and scale our paid acquisition programs across digital channels. This role is responsible for driving pipeline growth through highly targeted, data-driven campaigns that reach the right audiences at the right time and will report directly to the VP of Marketing. You’ll work closely with demand generation, content, field marketing, and sales to translate business priorities into high-performing paid strategies, continuously testing, optimizing, and scaling what works. This is a hands-on role for someone who thrives in a fast-paced environment and is excited to make a measurable impact on growth.

Requirements

4–7 years of experience in paid media, performance marketing, or digital acquisition (B2B experience preferred)
Proven track record of driving pipeline and revenue through paid channels
Deep expertise in platforms such as LinkedIn Ads and Google Ads (search, display, and video)
Strong analytical skills with the ability to translate data into actionable insights
Experience with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo)
Experience with attribution models and campaign tracking (UTMs, conversion tracking, etc.)
Ability to manage multiple campaigns and priorities in a fast-paced environment
Proven ability to manage a large paid media budget and optimize CPC/CPA
Strong collaboration and communication skills
A performance mindset with a focus on measurable outcomes
Curiosity and a test-and-learn approach to optimization
Strong ownership and accountability for results
The ability to balance strategy with hands-on execution
A collaborative approach to working across teams

Nice To Haves

Experience in B2B SaaS or high-growth environments
Familiarity with ABM platforms and strategies
Experience with landing page optimization and CRO
Knowledge of tools such as Google Analytics, Looker, Tableau, or similar
Experience with SEO strategy and tools

Responsibilities

Own strategy, execution, and optimization of paid media programs across channels (LinkedIn, Google, Bing, YouTube, display, and emerging platforms)
Deliver high-intent pipeline through the planning and execution of full-funnel campaigns to drive awareness, engagement, and pipeline
Partner with demand generation and sales to align paid programs with ICPs, target accounts, and campaign priorities
Build and manage campaigns including audience targeting, budget allocation, bidding strategies, and creative testing
Collaborate with content and design teams to develop high-performing ad creative and messaging
Continuously test and optimize campaigns (A/B testing, landing pages, audiences, offers, and formats)
Manage and optimize budgets to maximize ROI and pipeline impact
Track, analyze, and report on key performance metrics including CPL, CAC, conversion rates, pipeline contribution, and revenue influence
Ensure accurate tracking, attribution, and integration with CRM and marketing automation platforms
Stay up to date on platform changes, new ad formats, and industry best practices
Support account-based marketing (ABM) initiatives through targeted paid strategies
Stay on the forefront of Paid media tools, including AI driven platforms - to guide the future strategy and execution of paid channels